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TheDomains.com

Inc.com On Value of Killer Domain: Purchased For $12K Turned Into $19 Million Yr Business

February 4, 2013 by Michael Berkens

Inc.com just published the story of Jesse Stein who bought the domain SportsMemorabilia.com for just $12,500 and turned it into a $19.5 million retail business.

Its a domainers dream story.

SportsMemorabilia.com was purchased by Mr.  Stein in 2006, for $12,500 from Moniker.com in March 2006

At the time it was a parked domain and in “just six years Stein turned it into a recognized retail brand with more than 450,000 products from across 13 sports–taking in $19.5 million in 2012 and earning a three-year growth rate of 270 percent”.

“””The serial entrepreneur and Wharton graduate was inspired to buy the domain after attending a Las Vegas conference that suggested there was money to be made in e-commerce sites with “category killing” domain names”.

It seems that Mr. Stein may have attended TRAFFIC 2005 that was held at the Venetian Hotel in Las Vegas.

“Stein began pursuing some 200 category-defining domain names–such as hobbies, biking, and boating.com–with the hopes of turning the ones that showed potential into e-commerce empires”.

“SportsMemorabila.com was the first one of these killer domains that looked promising, so Stein purchased it for $12,500 and set about transforming it into a fully functioning website where customers could buy authentic, signed sports paraphernalia”.

Its a great story about which serves as further proof that a domain name like no other asset on earth can launch a life changing business.

Filed Under: Domain Conferences, Domain Industry, Domains

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

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Comments

  1. morganlinton says

    February 4, 2013 at 9:05 pm

    Awesome story, thanks for sharing Michael!

  2. Troy Rushton says

    February 4, 2013 at 9:23 pm

    great find Mike, I’ll be sharing the story on an education webinar today! thanks

  3. Owen Frager says

    February 4, 2013 at 9:33 pm

    “Its a great story about which serves as further proof that a domain name like no other asset on earth can launch a life changing business.”

    Now that would make one hell of a story line for a Super Bowl commercial 🙂

  4. Jeff Schneider says

    February 4, 2013 at 9:50 pm

    Hello MHB,

    Congratulations on sluething this one out. End Users relate to other end users stories, and this is certainly a third Party confirmation, on how really important a strategic asset .COM Foundations are, for any businesses that are intent on winning the day. Thank You

    Gratefully, Jeff schneider (Contact Group) (Metal Tiger)

  5. Domenclature.com says

    February 4, 2013 at 9:51 pm

    Awesome. We’re launching JointVenturefy.com to give folks an opportunity to replicate this type of story in this business vertical. More to come…

  6. Jeff Schneider says

    February 4, 2013 at 11:18 pm

    Hi Domenclature,

    All I can say is Good luck trying to duplicate Ricks success with a cheap Knockoff Typo Sight, this ought to be Epic.

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)

  7. Domenclature.com says

    February 5, 2013 at 3:52 am

    @Jeff:

    “cheap knockoff Typo Sight” [SIC]

    Our site is neither cheap nor typo. It’s a full fledged business. It is not duplicating Schwartz’s effort, but complimenting it. Rick has stated that he is at full capacity at 300 domains, that leaves millions of names to cherry pick for us. I warn you, our standards are much more stringent. We deal exclusively from the business side. We first get the business, then we look for the name. Whereas, JointVentures.com does the contrary. So, I don’t know why you say we are a duplicate. Besides, the market place welcomes competition for the benefit of the consumer, and the domainer. We consider Rick the king, not God. We intend to do this right, strong and bullish. Sit back and enjoy this epic.

  8. JointVenturefy.com says

    February 5, 2013 at 4:05 am

    @Schneider,

    JointVenturefy.com is ready for business! Marrying premium domain names to great business plans and ideas! I’m on board, both as manager, and client.

  9. Joe says

    February 5, 2013 at 4:51 am

    Amazing! Thanks, Michael.

  10. Nick says

    February 5, 2013 at 8:23 am

    Great inspiring story!

    It may just be the stimulant I needed to develop my domain name BidOnMemorabilia.com.

  11. Domo Sapiens says

    February 5, 2013 at 8:47 am

    this is “by far” more important that the domain:

    * ” he instructed Tesoriero that the first step for the company was Google-rank dominance over its competitors. But rather than pursuing the typical metadata strategy, the company went for something more organic.

    “We started the company by creating content that was meant for actual human consumption–not just stuff that was meant for Google,” Tesoriero says. “We researched the memorabilia industry and wrote articles on the various nuances of collecting and athletes. I conducted a lot of interviews with fan sites about products, players, and what people were looking for at the time. People starting linking to our content and Google started to give us credit and rank us accordingly.”

    *quoted from the same article.

    There is not such a thing as “just add water ” domains.

  12. HELP.org says

    February 5, 2013 at 12:20 pm

    Domo Sapiens is correct.

    As for leasing domains, that is a obviously a bad idea except in some very unusual circumstances. The same guy promoting the ideas talks about having a business dependent of Google. Instead, your business is going to dependent on some fruit loop who posts a blog full of cursing and rants? Just read his blog for 5 minutes and it is clear he has no intention of adding any value to any business and the only purpose is to extract as much as possible from the suckers who sign up. Now we have people trying to knock off that idea. Just learn how to develop a web site that people will use.

  13. @Domains says

    February 5, 2013 at 1:14 pm

    Even though the domain cost 12k and it’s now a $19 million business, a lot of it also had to do with hard work and effort to grow the business. What % of the success would be attributed to the domain? I agree the exact match term is definitely helpful.

  14. Jamie Hines says

    February 5, 2013 at 4:22 pm

    Humm… I wonder if jesse would be interested in inc.sport when the new gtld’s come out since i pre-registered it. I was just going to delete it. We’ll see.

  15. Michael Berkens says

    February 5, 2013 at 4:31 pm

    Jamie
    Pre-registering a new gTLD does not mean your going to get the domain, matter of fact it doesn’t mean anything

  16. jose says

    February 5, 2013 at 4:56 pm

    ok, so the guy gets a business of millions $ because of the domain name… am i the only one that finds it far fetched? 🙂

    on the other end picking JointVenturefy.com is horrible, no offense domenclature.

    the other day there was a great domain that you or “the king” could try to fetch that was ingloriously dropped and lost to the registry: JV.NET. I am sure for an amount of $5k the owners would have negotiated the sale instead of dropping it.

    that is because the majority of people AND end-users don’t give much importance to domains and we already have plenty of users on the Internet.

    and, food for thought, most domainers would pay only 10% of the value they think a domain is worth it they have it and the reason is not just because of money management.

  17. Jamie Hines says

    February 5, 2013 at 5:09 pm

    So that explain why my father gave me his domain portfolio as a birthday gift last year. Mother……..bleep! Thanks dad. Forgive me, i’m only a year into this domaining stuff.

  18. Jeff Schneider says

    February 6, 2013 at 1:04 pm

    Hi Domenclature,

    I am sorry for raining on youre parade. Its just that there will be hundreds of imitators of Ricks Beautiful Blueprint for Business expansion. I can’t blame you for hopping on board with the concept.

    Good luck!

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)


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