BusinessInsider.comjust covered Stuart Lawley CEO of ICM Registry which operates the .XXX TLD, in a story entitled: “Meet The Man Behind The Google Of Porn”
Overall the story is quite positive.
BusinessInsider writes in part:
“Stuart Lawley caught on to that trend and started ICM Registry, a service that lets you register a website that ends in .xxx. It also maintains Search.xxx, a Google-like search engine for finding exactly what you want in your adult entertainment.”
“A site with a .xxx domain offers the same dirty porn, but the idea is that it’s there in a clean wrapper,” he said.
“ICM doesn’t just sell .xxx domains, it also operates them. ”
“When you type a domain name ending in .xxx, ICM’s servers tell your computer how to find it. It can scan those sites for malware all the time, which is a level of care not even taken at the more popular .com domains.”
“.xxx sites are the safest on the Internet with respect to malware,” said Lawley.”
“Users win, Lawley says, because they can browse for porn more confidently and not worry about malware. Businesses win because users spend more time browsing and can spend more money. And people who want nothing to do with porn win because they can exercise sense and avoid sites ending in .xxx.”
“When we got to 20 million pages of porn, we thought, ‘That’s enough porn for anyone. Time to launch a search engine,'” he said. Thus began Search.xxx, which combs .xxx sites daily, ranking sites based on keywords, relevance, metadata, and backlinks. This is very similar to how Google operates, but with one key difference—its users are explicitly looking for porn.”
“Looks like Internet porn is here to stay. And thanks to Lawley, it’s a little bit safer.”
