Frank Schilling’s company NameAdminstration just sold the domain name OnlineFreeGames.com for $90,000 on Sedo.
The buyer is Sergey Eliseev of Switzerland.
It’s another in a long line of sales for Frank who has dominating the week sales chart over at DNjournal.com.
Its also another big sale of a gaming domain.
This three word name will become tied for the 22nd highest domain name sale of the year based off of last week’s DNjournal.com year to date chart
Congrats to Frank and the buyer.
They also sold GameTruck.com yesterday for $50-$100K. Like Frank says, DNS is a selling machine. Great for them!
it’s funny, Valuate.com has OnlineFreeGames.com $92K … the buyer got it cheap or at $2K discount 🙂
I see thedomainers.com has just been sold too. Anything to do with you Mike?
Kevin
No not the buyer nor the seller
Stop thinking valuate and search bait. These are BRANDS. Go to my blog and see the photo of the :Game Truck” That’s like branding IMAX on wheels! Plus our old friend Sai Pola is killing it over at DNS based on TRUNCATION
http://fragerfactor.blogspot.com/2012/05/high-fives-to-truncation-mike-mann.html
All they got to do is buy OFG.com and they’re good to go.
This sale proves that domain valuation is a total crap shoot. How many valuation tools or experts or forum types would have said reg fee for this one?
Wonder what FreeOnlineGames.com GamesOnlineFree.com FreeGamesOnline.com valuate at?
As per GAKT
[free online games] has 5,000,000 exact global searches and high competition
[online free games] has 110,000 e. g. s. and medium competition
Based on these stats, how much should FreeOnlineGames.com be worth? And Games.com or even Juegos.com (more than double the exact search volume of [games] )?
the answer to the question of domain worth lies often in a combination of things.
the buyers thoughts, determination, and wallet size
the sellers decision to determine and accept the most dollars that a buyer will pay or wait (perhaps a long time) for the next potential buyer to arrive.
Sure stats and historical sales records help but lots of unsold domain names have good stats and even historical records of similar sales
By and large as this name shows it has little to do at times with the exact word or phrase and more to do with the sellers reason and ability to buy.
Could this guy have found a replacement name for that kind of money? Sure! But apparently this is the name he chose and wanted.
Kudos to Frank BTW he has learned and practices the simple wealth system that anyone can learn and do with patience persistence and often the kahunas to take risks.
Find someone with money (preferrably lots of it)
Find out what they want (preferrably want really bad)
sell it to them
That goes for domain names,cow manure,gold or any other product service or commodity online or offline.
BTW for domainers interested in similar sales prices the historicals sales sites reveals some interesting prices for iterations of this name. try searching freeonline onlinefree and freegames to see for yourself.
Nice sell, congrats to Sergey Eliseev.
Does anyone think this might be overpriced?
Scott, a guy wrote on Facebook about these sales “Damn…he is either a good negotiator or very lucky…or both.”
It’s not luck, it;s a matter of understanding completely contrary valuation methods of domains as brands versus domains as search bait. Franks motto is “Why Build A Brand When You Can Buy One.” All of the end user justifications for purchase on the domain name sales site are based on advertising costs of making a name known over time, and show examples. Jamie at dot Weekly just blogged about the $800 offer that turned into a $20K sale. And of Coke buying a name for $10K on BuyDomains that I know they’d have paid six figures for.
But domainers will take the $800 or $1oK or fall prey to the “buy it know” wolves in sheeps clothing that convince you to part with a name for squat so they can use the brand knowledge you lack to resell it to someone for 10-100x more immediately thereafter.
It pays to learn about branding: https://domainnamesales.com/domains-101
I meant “buy it now”
Great sale – if “OnlineFreeGames” is worth $90K, I wonder what “FreeOnlineGames” is worth? I’d have to guess twice as much.
“Valuate.com has OnlineFreeGames.com $92K”
Valuate/Estibot immediately adds published domain sales to the database.
I bet before the sale was announced, estibot quoted a price of $ 3,000.
If you want to create your own domain valuation tool, write 1,000 , 2,000 , 3,000 all of the way up to 250,000 on individual pieces of paper and put them in a bowl. Then, let your child pick a price out of the bowl.
Valuate/Estibot and now domainworth are pure BS.
It is all about branding.
“BullS’ is worth more than Apple, Microsoft,GE, Amazon combined.
Mike,
Thanks for the post. Herein lies the crux of things. Frank’s integration of the “brand” and “generic word” models is working wonders. Getting a generic domain name that can double as a brand is very key. With many working in the “either or” model, he is consistently showing the benefit of working keywords and the “brand” concepts together. The Google clan has said as much that this is the way things are going. Frank obviously saw this well in advance. Kudos to him. He definitely deserves the rewards for thinking outside of the box and structuring his advertising accordingly.
“It pays to learn about branding: https://domainnamesales.com/domains-101”
@ Frager
That’s a really neat way of educating potential buyers, short, sweet and to the point, good graphics too!
If all end-user buyers read that first they’d stop offering $100 for good 10 year old generics/brandables 😉
I couldn’t agree more about the automated “appraisal” systems they are the buyers best friend because they almost always undervalue the true value of a domain.
I sold a domain yesterday (under a payment plan so it will be a while until disclosed) for $40K that has an estibot value of $85.
Right $85 looking at it now.
Once the sale is made public then estibot will update the appraisal to the sales price, but of what value is that?
Another sale we had last week that will be announced in the next couple of days once it clears escrow has a estibot value of $4,100.
We sold for $41,500 and its probably cheap at that.
“Valuate/Estibot and now domainworth are pure BS.”
I come accross tons of these new valuation sites all the time that seem to attach themselves to my domains in google searches, they are popping up all over the place like weeds!
I checked one of MHB’s really nice Visit(Country).com domains he still owns in two yesterday, one said said $275 the other said $130 !
Lol, good luck buying it for that!
Valuate and Estibot says $8,800 for visitberlin, DomainWorth says $4,758 when it already sold for $250,000
Pure BS, nuff said
If you had been “scammed” into selling your domains based on those appraisal sites, YOU Should sue them for mis-representation!!
Am talking to my attorneys now ..
What is very clear by Frank’s success is that most domainers are significantly undervaluing their good names and over valuing their junk names.
Understanding domain worth and being unmotivated to sell at the first offer seem to be very key to success. Can you say no to a $10k offer on a domain you paid $1k for because you know it’s worth $50k? That seems to be the separation.
Interesting, since I just started (finally) developing a website for an 8-letter 2-word game domain I registered back in 2000. Far better and hipper than this as a brand… or at least I think so. 😉
Automated domain appraisal sites are worthless. They should just say that they are domains sales history sites. If there haven’t been any sales in the past that their meager algorithm can use to establish a valuation, they will just spew out BS.
Why bother offering them? Oh yeah, to sell advertising around a crap product.
BullS, what are your attorneys telling you?
I had a domain for sale that I registered in 1999 on Sedo, and Estibot had it valued at 4 figures while Epik had it for 5. Funny thing is, a couple weeks after I put it up for sale, Epik’s value plunged down to Estibot’s value. It’s like someone told Epik about it, or something.
Anyway, I ignored them both. Didn’t end up selling though, I was just testing the waters for it.
Generic, brandable domains are hot – smokin’ hot.
Nice sale.
I figure Together dot TV is worth roughly 150% of what Mr. Schilling sold OnlineFreeGames dot com for, at the very least.
@Dark Castle
Too generic can seem boring though. Why Facebook, and not OnlineFriends.com? Why Google and not Search.com? Why Amazon, and not SuperStore.com, Books.com, or any number of other generic ‘store’ names one could come up with for that.
Whoops, meant that last message to be @ BEACH MARKET
@Innocuous,
Search.com sounds much better than Google.com – not even close.
If it sounds better, than why isn’t it #1? (Especially since Search.com was registered in 1996 and Google wasn’t registered until a full year and a half later.)
Why did Microsoft go with Bing.com, and not buy Search.com from CBS?
Because “Search.com” is boring.
@Innocuous,
What’s with the straw man argument? You were comparing Search.com to Google.com, to which I replied: “Search.com sounds better…”.
Now, you’re bringing up Bing. I think Bing sounds great and is far more brandable than “Search” or “Google”.
@Silly TV
Bing is far more brandable than Google? Google became an actual verb; instead of people saying, “I searched for it,” they say, “I googled it.” How much more brandable can you get than that? It’s just like saying, “Hand me a Kleenex,” or “Xerox this for me.” Do people say, “Let’s bing that”? (If so, I’ve never heard it.)
The next generation of web users are a ‘hip’ bunch who will go for brands before generics
“The next generation of web users are a ‘hip’ bunch who will go for brands before generics”
Isn’t that the same thing the last generation did at first?