A really interesting article was just published by Forbes entitled “Owning a domain name is forever if it has “Google juice”
The article talks about the dangers of re-branding from an existing domain name to another domain and letting the old domain drop.
“”Planning to revamp your branding? Maybe relaunch your company or product line?Then before you say “we’ll just point the old domain name to our new domain and let the old one expire” consider the following tale”
I’ll let you read the entire article but here is “The moral of the story”
” If you decide to refocus your marketing and branding and switch to a new new domain name when you’ve had an online presence that has worked to any degree then never, ever let the old domain name go … you’ll have to plan to own it forever.”
I didn’t read the article, but I’m guessing it’s a laypersons guide to why backlinks matter.
Cliff Notes: 301 Redirect.
Traditionally people do not take to change well , apparantly either does google,. besides why let the old redirect drop if it has balls !
where is the problem? just redirect the old one
Is the economy that bad that companies can’t foot the extra $10 a year to keep the old domain?
I’m finding 301 redirects are not as all encompassing as they once were. We’ve moved/merged sites previously and within a short time everything has been as it was before, but more recently I’ve seen bigger losses in rankings.
I’ve one experience about buying expiring domain, keep it for few years, and it easily rank on SERP. Just few months ago someone was approaching me and finally I did sell it for $1500. Later I knew that the previous owner was freaking out because my domain rank well on his search term 🙂
This goes against everything I advise to my clients regarding “backbranding”. Want to change your old brand to a new one? Maybe a generic domain that spells out your prodservs perfectly? It’s easy and simple to do, and combined, all other relevant backbranding domains just enhance this marketing maneuver.
•Keep your old brand domain but point it to your new brand domain name.
•Buy your generic descriptive domains for your prodservs, point them to your site or to the relevant pages of your site that features the prodservs you are offering. (That’s called “backbranding”)
Who in their right mind would stop promoting even a name change of their brand when they’ve spent years promoting it? Just point it to your new brand. Period.