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TheDomains.com

Compete.com Says XXX.com Traffic Doubled Since The .XXX Launch

January 23, 2012 by Michael Berkens

With hundreds of new right of the dot, gTLD extensions being applied for, I though I would take a look at the most recent extension, .XXX and see what effect it was having on the traffic of XXX.com

According to Compete.com traffic on XXX.com has doubled since the launch of the .XXX extension in December.

According to Compete XXX.com had around 100K visitors a month, each month for 2011 up until November the month that Sunrise and LandRush applications were due.

In December when .XXX officially launched traffic on XXX.com doubled to over 200,000 Visitors according to Compete.com

I know a lot of domainers believe that there will be a substantial amount of traffic leakage to the a matching .com to a new gTLD extension.

In case your wondering, it appears XXX.net got no such boost according to Compete.com

XXX.co also saw a doubling in traffic in  but it still gets under 1K visitors a month according to Compete.com

We will have to keep an eye on this,  but for holders of great generics or geo’s .com’s which may become its own extension in the next few years, it looks like they may have a lot of extra traffic to look forward to.

Filed Under: .XXX, Domain Industry

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

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Comments

  1. Ron says

    January 23, 2012 at 1:18 pm

    Everywhere I go I see people trying to dump .xxx domains, traffic has been disappointing, other than the generic obvious…

    The drop rate is going to be very large with renewal pricing…

    If you are in the adult industry, and other specifics, the general public still doesn’t have a clue about .xxx

  2. Kevin Murphy says

    January 23, 2012 at 1:23 pm

    Mike,

    Are there still legacy browsers out there that automatically add a .com to the end of a string typed into the address bar?

  3. Elliot says

    January 23, 2012 at 1:42 pm

    Do you believe Compete’s numbers or trends are accurate? Did you lose almost half your traffic July to September? D the numbers reflect your traffic and are the trends accurate?

    http://siteanalytics.compete.com/thedomains.com/

  4. Michael H. Berkens says

    January 23, 2012 at 6:21 pm

    Elliot

    I think compete.com underestimates traffic pretty consistently.

    I think they do change their algorithm from time to time when you see some wild swings.

    Not sure that is what happened to xxx.com I think the ads and stories on .XXX increased the traffic on xxx.com which i’m sure is a lot higher than the 200K a month

  5. Pablo says

    January 23, 2012 at 8:07 pm

    Why is Elliot calling out the big drop in thedomains.com? He seems very confrontational. This blog is much better that eliotsblog

  6. Michael H. Berkens says

    January 23, 2012 at 8:13 pm

    Pablo

    Compete.com did show a big drop in traffic last year, one month (I forget which one), so Elliot is correct, beyond that I’m a good friend of Elliot and respect his blog very much

  7. NickOlie says

    January 23, 2012 at 10:37 pm

    @Pablo,

    Some folks are just doooosh-bags…they just can’t help it.


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