In an article published by Businessweek.com today on domain names, they gave pretty some bad advice to business owners on a domain name strategies and their importance.
The article quotes several sources including a Michael Weiss, partner at Imagistic.com, “Being able to have santabarbaraloans.com would be great for your branding and name recognition, there’s no doubt about it,” he says. “But sbloans.com is not bad, and neither is sbmrtge.com.”
sbloans.com, well I think Small Business Loans not Santa Barbara Loans, so if your a mortgage company in Santa Barbara I don’t think your going to get many direct leads with that domain. (of course not to mention the domain name SbLoans.com has been registered since 2002).
Yeah that would work well in a radio ad or in any ad for that matter, I can just hear the ad now: just visit us at sbmortgage.com but just leave out the “o” the “a” and second “g”.
Next up in the article is “”Internet business expert David Ross, of Oak Park, Calif.”;
Who suggested that “you start by choosing the best name for your business without worrying too much about the domain name.”
Ross goes on to say
“You should also register the same name with a .biz extension.”
I mean .Biz is a possible alternative but why not mention .net or .org some ccTLD’s like .me, .tv .Co or many true ccTLD’s which might work depending on the location of the business.
Nor does the article even the possibility that a business owner should try to acquire a good domain that represents their business or industry.
This is the best BusinessWeek.com/Bloomberg could come up with on the subject of domain names?