According to FT.com in a recently concluded auction, the average price for a single letter .co.uk domain name was £39,000 or roughly $60,000.
“In all Twelve single-letter domains, including x.co.uk and 0.co.uk, fetched an average of £39,000 each in an auction run by Nominet, which administers the UK’s internet infrastructure.”
“Including two-letter domains, 2,831 web addresses were sold, raising £3m for the Nominet (roughly $4.6 Million)
“Notable buyers include Facebook, which bought fb.co.uk, the Chartered Institute of Personnel and Development, snapping up hr.co.uk, H&M buying hm.co.uk and Mercedes-Benz purchasing mb.co.uk.
But in the highest-priced auction, Google was outbid for the rights to g.co.uk by Any-Web, a company which collects, builds and resells domain names and is believed to be the auction’s biggest spender.”
“Any-Web paid a high five-digit figure for g.co.uk, one of more than 170 domains the company acquired for a total investment of almost £500,000, which also acquired VC.co.uk and PE.co.uk.
“”Other individuals and companies each acquiring multiple domains include XYZ Invest LLC, which acquired no.co.uk; Registration Transfers Limited, buyer of gm.co.uk; and Domain Developers Fund, which bought pr.co.uk. ”
According to the story some of the domain has already traded, some several times.
“The registrar of x.co.uk, for example, has changed hands three times in the past week and is currently owned by Kiss Ltd of Mayfair.”
Interesting that Google would spend reported 7 figures for g.co but wouldn’t spend 6 figures for a much longer established g.co.uk.
$60k on average is not a bad price for a single character .co.uk, compared to the current asking price of a single letter .co which is said to be $1.5M