As you probably know there has been a much hotter topic in the last couple of years tin American politics than the Tea Party.
Yet the domain belongs to a band out of Canada which registered it in 1993, and now after fielding offers for well over a year on the domain is considering cashing out of one of the hottest topics in America, the Tea Party.
The domain according to compete is gets around 4,000 visitors a month and as high as 7,500 during the last election and has a PR of 4 since the Tea Party is has become a highly searched term.
The story Bloomberg wrote entitled:
“Teaparty.com Could Make a Rock Band Rich”
Quotes a representative from Godaddy, Marc Ostrofsky domainer and author of Get Rich Click! and even a former Rep of Goldman Sachs:
“”The band registered the site in 1993 and kept it through eight albums and several world tours. In 2005 the lead singer split (“creative differences”), and the site has mostly been dormant since.””
Yet since the TeaParty is such huge topic in American Politics people searching for information on it either through direct search or even through the search engines are winding up on the bands page, which “causes endless confusion for the millions of people who Google “Tea Party” each month. ”
“If they put the domain name up for auction, with so many Presidential candidates, political operatives, and interest groups vying to capitalize on the Tea Party brand, there could be a bidding war. “Last cycle, Barack Obama raised $500 million online,” says Warren Adelman, president of GoDaddy.com, the domain registrar and Web hosting company. “If you look at the money being talked about this time around—campaigns raising $1 billion—it’s easy to expect teaparty.com to go for well over $1 million.”
“Last year the band started to receive an increasing number of offers to buy the domain, mostly from obscure political groups and investors. The site has a lot to offer: It appears high in Google’s (GOOG) rankings even though it is rarely updated. It’s the obvious destination for direct-navigation traffic—typing a URL directly into a browser’s address field—believed to constitute as much as 15 percent of all Net traffic.”
“Domain names are Internet real estate,” says Marc Ostrofsky, author of Get Rich Click! “A good way to think about them is like tenants in a shopping mall. You’ve got your anchor tenants like Business.com and mutualfunds.com, and then you’ve got seasonal guys who come and go like teaparty.com.” Ostrofsky cites the cautionary tale of birdflu.com, worth a fortune when fears of contagion peaked several years ago. The owner didn’t sell, and the value plummeted when public attention moved on.”
“Teaparty.com is probably approaching its maximum value. ”
“The good news for the band is that there is no shortage of potential suitors: the Republican Presidential candidates; conservative political action committees; a wealthy Tea Party backer (the Koch brothers, perhaps?); a mischievous Democratic group. “The timing of this sale couldn’t be more brilliant,” says Stephen K. Bannon, the former Goldman Sachs (GS) investment banker who directed a trilogy of films about the Tea Party (including this summer’s Sarah Palin biopic) and is considering acquiring teaparty.com. “It could cause a lot of trouble if it fell into the wrong hands.” And that’s just in the world of politics.
Its a really an interesting story and a recognition by a non-domainer publication on the value of a domain including the type in traffic and SEO value.
You should check it out.
I also agree with the some of the people interviewed in the story that with the 2012 elections looming the next year might present the best opportunity to sell the domain for the maximum value.
On the other hand what would the domain be worth if the Tea Party candidate actually won the election?
Such is domaining.