Checkout .XXX’s Full Page Ad

by

As I told you last night a full page ad ran in today’s edition of the LA Times and the Financial Times.

I case like me you don’t get those publications I reached out to ICM and got a copy of the ad.

Personally I think its a little wordy and think ICM should have included their slogan “Let’s Be Adult About It” alongside their logo.

Also I don’t know what the costs are but I think a one page ad in USA Today would get a wider US audience and more of a bang for the buck.

Here is the ad (you can click on it for a better look, depending on your browser you might have to click on the other screen as well to zoom in)

 

 

 

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

Comments

  1. Alan says

    Not to excited about this extension as the porn market is way too saturated, not to mention
    it’s boycott by India and China.

  3. MHB says

    Alan

    Take a major adult site in the US that charges a subscription to users.

    Lets say they have 10,000 members.

    How many of these 10,000 paying customers do you think are in China and India?

    My guess less than 5

  5. IPv3 says

    Interesting timing and agenda
    Tentative Agenda For September Open Meeting
    http: // www. fcc. gov/document/tentative-agenda-september-open-meeting

    The gTLD .XXX plans will likely be dicussed and Adult Content in general (generic)

  6. MHB says

    IPV3 or Big Lie

    I just checked out the agenda

    funny not a word about anything you say it is about;

    CC ANNOUNCES TENTATIVE AGENDA FOR SEPTEMBER OPEN MEETING
    (Washington, D.C.) Federal Communications Commission Chairman Julius Genachowski announced that the following items will be on the tentative agenda for the next open meeting scheduled for Thursday, September 22, 2011:

    Framework for Next Generation 911 Deployment, Notice of Proposed Rulemaking.

    A Notice of
    Proposed Rulemaking to accelerate the development and deployment of Next Generation 911 (NG911) technology to improve public safety by enabling the public to send text, photos, videos, and data communications to 911 Public Safety Answering Points (PSAPs) and enhancing the information available
    to PSAPs and first responders for assessing and responding to emergencies.

    Deployable Aerial Communications Architecture White Paper.

    The Public Safety and Homeland Security Bureau will present a white paper on the use of deployable aerial communications architecture to facilitate the ability of first responders to communicate with each other and consumers to reach first
    responders in the wake of natural and manmade disasters, even in situations where there is severe damage to terrestrial communications infrastructure. The report will make recommendations regarding next steps
    the FCC should consider to promote the development and use of deployable aerial communications architecture.

    The Open Meeting is scheduled to commence at 10:45 a.m. in Room TW-C305, at 445 12th Street, S.W., Washington, D.C. The event will be shown live at FCC.gov/live.

  7. Alan says

    @MHB
    Your point well taken, I still think .XXX will have limited success because the adult market is over saturated.

  9. AVE4 says

    @FCC the next open meeting scheduled for Thursday, September 22, 2011

    Today ICANN met in Geneva with WIPO

    The new FCC Platform(s) focus on BRAND names not TLDs

  10. Ms Domainer says

    *

    Ad = Very poor taste for a mainstream newspaper.

    But then again, the porn industry itself is in very poor taste–no way to pretty up the industry.

    It is what it is.

    *

  11. Philip Corwin says

    I get Financial Times and I nearly fell off my chair when I turned the page and came upon a burnt orange .XXX manifesto while having morning coffee

    Queen Victoria is turning in her grave 😉

  15. Cartoonz says

    What I find offensive is the message…
    The Adult Entertainment Industry is not “adopting a new position” at all, it is being jammed down their throats like a gagging film!

    The public is being sold a complete spin with this message… they are going to be led to believe that “.xxx” will be the new home for porn… and somehow all porn will move there (after all, the entire industry is “adopting” this new platform, right?).

    Had this extension been put in place 15 years ago and the industry made to migrate then, .xxx would be one of the most valuable extensions on the planet…. now, it is just an extortion play on the industry, as well as mainstream… and they are misleading the public with these ads too.

    Despicable, if you ask me.

  16. MHB says

    Cartoonz

    Well it is a sponsored TLD and the sponsor is the adult community.

    You know I was at the FSC press conference held during the ICANN SF meeting and Ms. Duke was chatting along with their attorney Jeff about how ICM had no support of the adult community etc etc, so I with my media credentials in hand, actually around my neck asked them:

    This .xxx application has been kicking around since 2000 and in earnest since 2004, why didn’t someone from “inside” the adult community submit a competing application to run .XXX if you guys felt so strongly about it being run by someone from ‘inside” the industry

    They looked at each other for an answer and came back with something like we didn’t think it would pass and/or just never considered it

    My point is the adult industry had a LOT of time to offer a competing application, something with a $10 registration fee or $5 fee if they wanted and stand up with the backing of large industry players and organizations but didn’t

    So it is what it is and .XXX is a sTLD which according to ICANN represents the adult industry and if it got jammed down their mouths its the adult industry that opened their mouths wide.

  17. AVE4 says

    “So it is what it is and .XXX is a sTLD which according to ICANN represents the adult industry”
    ========

    That is a nice story (SPIN) for those using the old legacy Internet.

    The new routers and Set.Top.Boxes being shipped in people’s TVs provide them with a different view.

    The U.S. FCC encourages variety in the Adult Content market

  19. IPv3 says

    I expect browsers will have a “exclude all .xxx”
    =====

    There is a bit in each packet header dedicated to Adult Content

  20. Domain Name Sale says

    MHB

    Really, I always thought that the mainstream newspapers were even safe for the kids to read.
    But I suppose in this ad, there is no explicit porn, just the mention of the .xxx domains for porn…

  21. MHB says

    Domain Name

    I think that’s correct and of course one of the ads was carried in the FT, you can’t get more mainstream than that, the equivalent of the Wall Street Journal in the UK

    You also have to remember that cultures and attitude on sex vary all around the world and .XXX is a global brand

    In the US “adult stores” or Sex shop” are sort of hidden in many cities and states in designated low traffic areas, and carry non-offensive names like XTC or the X Factor, in Europe they simply are called “sex shops” and they sit on main street next to bakeries and cafes and clothing stores and are just another business.