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TheDomains.com

O.Co a/k/a Overstock.com Wins The American Business Award For “Best Overall Company of the Year”

June 22, 2011 by Michael Berkens

“O.co, also known as Overstock.com, Inc. (NASDAQ: OSTK), today announced that it won two 2011 American Business Awards in the following categories – Best Overall Company of the Year (Up to 2,500 Employees) and Executive of the Year (All Other Industries) for its CEO Dr. Patrick Byrne. ”

O.co SVP of Customer Experience Stormy Simon was a finalist in the Customer Service Executive of the Year category and O.co was a finalist in the Customer Service Team of the Year.”

“In March 2011, O.co was awarded two 2011 Stevie Awards in the following categories – Customer Service Department of the Year, Retail and Sales Department of the Year, All Other Industries.”

“The 2011 American Business Awards attracted a record number of entries, with more than 2,800 entries from organizations of all types and sizes across the U.S.A. These entries were reviewed by 80 professionals in preliminary judging, and their average scores determined the Finalists.”

“Stevie Award winners from March were selected from among the Finalists by the average scores of the members of 10 specialized final judging committees. For more details about the American Business Awards, the selection process and the complete list of honorees and finalists in all categories, please visit www.stevieawards.com/aba/ ”

“In addition to recognition from the American Business Awards, O.co has received numerous other awards. It recently earned the #4 spot in customer service rankings among all U.S. retailers, according to rankings published in the 2011 NRF Foundation/American Express Customer Service. The industry groups Gartner and 1to1 awarded O.co the #1 in customer service ranking in 2008. Recently, Forbes reported that O.co was ranked #1 for employee satisfaction in the entire U.S. retail industry, and U.S. News reported that O.co is the 9th best place to work among all corporations in the United States.”

Interesting that in the Press Release Overstock is also now referring to themseleves as O.co a/k/a Overstock.com as the re-branding from Overstock.com to O.co continues

Congrats

Filed Under: .CO

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

« Google Hits a Record 1 Billion Visitors In One Month
New York Is Excited About The New gTLD’s & It’s Upcoming .NYC Extension »

Comments

  1. Christopher says

    June 22, 2011 at 10:22 pm

    First! .co rules!!!! šŸ™‚

  2. Vegas.VC says

    June 22, 2011 at 10:49 pm

    .vc rules – .co drools

  3. Robert Cline says

    June 22, 2011 at 11:19 pm

    OMG!!!

    just close the .com and

    require everyone to switch over to .Co

    Lead by example and O.Co has set the gold standard.

    Every business must switch over to .Co or risk losing their .com to .Co

    It is really as simple as that.

    .Co is the new KING>

  4. Robert Cline says

    June 22, 2011 at 11:21 pm

    Better yet,

    give everyone 3 months to switch over to .Co

    and ban .com for good.

  5. Christopher says

    June 22, 2011 at 11:32 pm

    *leaves the room

  6. Robert Cline says

    June 22, 2011 at 11:59 pm

    There is a reason why

    O.Co

    is Best Overall Company of the Year

    The same thinking process that has lead to them deciding to go with O.Co

    is what is getting them the Best Overall Company of the Year marks.

    All companies must follow their lead.

    period.

    end of story.

  7. Christopher says

    June 23, 2011 at 12:06 am

    Really, Robert? end of story? thank god.

  8. LS Morgan says

    June 23, 2011 at 12:23 am

    How is Overstock.com’s customer service being awarded a Stevie somehow relevant to .co domain names?

  9. BullS says

    June 23, 2011 at 12:24 am

    Who cares, I am not spending any money on buying anything on any online business.
    Thank God for the 99cent store.

  10. RAYY.co says

    June 23, 2011 at 12:45 am

    Here we start again.

    .com is King .CO is Queen

    or

    .CO is King .com is Queen

  11. RAYY.co says

    June 23, 2011 at 12:48 am

    Here we start again.

    .com is King .CO is Queen

    or

    .CO is King .com is Queen

  12. owen frager says

    June 23, 2011 at 12:50 am

    Oprah should buy them and use her production company and network to market it as QVC is. Ever hear of Oprah’s favorite things, oprahs book clubs- billions in sales after her endorsement. It’s all right there- Then when it becomes the worlds biggest retailer- you’ll be saying O that’s wh.

  13. owen frager says

    June 23, 2011 at 12:55 am

    In most countries a company is .co and the geo .uk is added to say they are London based. If you strip away the country code .co takes on a new meaning as a global brand. Millions of customers over there will find it logical. And they are open to the world.

  14. RAYY.co says

    June 23, 2011 at 1:50 am

    @Owen
    “…Oprah should buy them and use her production company and network to market it as QVC…”

    O.Oprah is the best option.

  15. Robert Cline says

    June 23, 2011 at 2:02 am

    rob.co

    sold for $2,500 Sedo reports

  16. BullS says

    June 23, 2011 at 2:03 am

    Dot BS or dot Bullshit is the best!!!

  17. Robert Cline says

    June 23, 2011 at 3:33 am

    Here is my case in point.

    Behold and Compare the following

    http://www.rnjobs.co

    and

    http://www.rnjobs.com

    scrap the .com and upgrade to the new .Co

  18. Robert Cline says

    June 23, 2011 at 3:57 am

    The hot social site goes live:

    http://www.yallah.co

  19. Joe says

    June 23, 2011 at 4:29 am

    Congrats to the company and the Registry as well, whose efforts to promote the extension have been excellent.

  20. Jamie says

    June 23, 2011 at 9:57 am

    I wonder what kind of traffic OH.co is getting for the registry…. The “sounds like” term.

  21. Brad says

    June 23, 2011 at 10:04 am

    I would like to nominate Robert Cline for the Domain Pumper of the Year Award.

    He doesn’t let things like facts, logic, or reason ever get in his way.

    Brad

  22. Robert Cline says

    June 23, 2011 at 11:31 am

    Hosting.CO is on auction at Sedo, currently at $16,000 and 3 days left.

    Zum.CO is on auction at Sedo, currently at $1,000 and 5 days left.

  23. Jack says

    June 23, 2011 at 11:48 am

    Ok.. So O.co has a good base. Great! Still, one company does not a domain extension make, what I mean by that is that there still needs to be other companies who are willing to jump onto the bandwagon and also put some advertising dollars behind the .CO brand before it can really start to be called successful.
    I am still curious on what Amazon will do with A.co, K.co, Z.co, and Cloud.co.
    If they actually decided to build them out (and not use them as a redirect) then I would agree that it will be a big deal.

    The news posted here has more to do with company then it does with the .CO domain extension.

    Just my thoughts
    Cheers

  24. Christopher says

    June 23, 2011 at 12:16 pm

    The news has everything (well, a lot) to do with the extension. O.co is the most prominent brand using the extension so I think following the successes (and failures) of a company doing a full brand change to .co is certainly relevant.

  25. Jack says

    June 23, 2011 at 12:26 pm

    So do you mean that if Overstock never made the conversion to O.co they would not have won the “Best Overall Company” (with up to 2,500 employees) and their CEO would not have one the “CEO of the year”?
    I find it hard to believe that all those awards come from them changing their name to O.co.

    I think that had the stayed with the Overstock.com brand, they would still have one the awards, and they would have still purchased the naming rights to the ball park.

    Just my thoughts.
    Cheers

  26. Christopher says

    June 23, 2011 at 12:36 pm

    Yeah, I don’t think anyone said that’s why they won the awards, Paul. I just said it’s relevant to follow a company (in a domain blog that covers .co stories) that has rebranded to .co. When more companies start to use .co it will not become news anymore. Look at the amount of comments. It obviously starts a discussion.

  27. WayneTatum says

    June 23, 2011 at 1:17 pm

    @brad

    I say just give him the reward. This man’s full time job is pumping the .co extension. If there is an article in the whole WWW that discusses the .co extension it has not ended without his input.

  28. Jack says

    June 23, 2011 at 1:25 pm

    There is no doubt that .CO is an attention getter in the domaining world. It seems to bring out some strong feelings in people. Me personally, I am on neither side really. I guess if I had to choose a side, I would be pro .CO. As I have stated many times before, I hedged my interest in .CO before it was launched and picked up 11 domains. I have an interest in it doing well and I would like to see it do well.

    I refuse however, to go all Robert Cline and state that .CO is the only way to go. I like to think that I bring a more refined and thought provoking approach to the .CO world. The truth of the matter is that O.co has already made their move and re-branded. I am very happy about that but they can not bring any more influence to the .CO extension.
    Now, Amazon and those domains that they picked up a few weeks ago, that can bring .CO into another light and it will be news worthy if and when they make their move. The .CO extension needs more established businesses to latch on and go for the ride. Upstarts are good but they will be better if one becomes the next Google or Facebook. Until that happens it needs the recognition of an already established business to bring it to the forefront of the general public. Remember, Domainers are not the general public when it comes to domain names.

    Just my thoughts
    Cheers

    “Yeah, I don’t think anyone said that’s why they won the awards, Paul”
    So before we go any further… Who is Paul?

  29. Christopher says

    June 23, 2011 at 2:00 pm

    Oops…Paul is someone I was emailing concurrently. Sorry about that.

  30. Gazzip says

    June 23, 2011 at 2:07 pm

    “Hosting.CO is on auction at Sedo, currently at $16,000 and 3 days left.”

    @Robert

    Its probably a .cointernet sale

    Colombia seller who just joined in February 2011, they must be selling a few of them looking at all those yellow seller bars.

    If its not they were pretty damn lucky snagging that one for reg fee considering all the ones that were held back.

    How much do you think it will sell for Robert ?

  31. Robert Cline says

    June 23, 2011 at 3:14 pm

    I have been contemplating the value of

    LLL.Co ‘s and I think I have it.

    There are 17,576 three letter LLL.Co ‘s.

    It is like have a stock with only 17,576 shares originally IPO priced at $30

    now where do you know of a hot company with global visibility with only 17,576 shares.

    if any company had only this many shares, we are talking Bershare Hathaway type of pricing as in like:

    $145,000 per share.

  32. Brad says

    June 23, 2011 at 3:18 pm

    @ Robert

    Awful analogy.

    Brad

  33. Robert Cline says

    June 23, 2011 at 3:27 pm

    @Brad

    consider these sold prices

    BRM.Co sold for $15,000
    GEV.Co sold for $3,000
    via.com sold for $157,500
    our.com sold for $60,000
    qis.com sold for $27,000
    sob.com sold for $45,000
    cen.com sold for $90,000
    asb.com sold for $55,000
    mai.com sold for $80,000
    aah.com sold for $25,000
    isu.com sold for $23,000
    met.net sold for $25,500
    eju.com sold for $96,000

    these numbers are not too far off.

  34. Brad says

    June 23, 2011 at 3:43 pm

    @ Robert

    1.) LLL.com is not LLL.co.

    The worst LLL.com is worth mid $X,XXX.
    The worst LLL.co is worth $0.

    2.) Every Berkshire Hathaway A class share is created equally. Every LLL.co is not. That is why your analogy makes no sense.

    Brad

  35. Robert Cline says

    June 23, 2011 at 3:51 pm

    @Brad

    you are another idiot

    Ok, let’s take the devil’s advocate and say

    LLL.Co is worth $0

    I sell eju.CO for $2,500 (I’ve already turned down this offer)

    it has gone up in value infinite %

    My proof is complete.

    checkmate

    I win

    you lose.

    how ever you want to cut it, there is no reasoning that doesn’t show that

    LLL.Co ‘s are going up in value at an unprecedented rate.

  36. **** LovingE.co NOW on SEDO **** says

    June 23, 2011 at 3:57 pm

    “o.co” seems not sound good in spanish

  37. Brad says

    June 23, 2011 at 3:59 pm

    @ Robert

    It must be blissful to be that clueless.

    Not every LLL.co is worth $0, the worst tier has a reseller value of $0.

    The only major extensions (actual gTLD) with reseller value for bottom tier LLL are –

    COM – Mid $X,XXX
    NET – Mid $XXX
    ORG – Low to Mid $XXX

    Brad

  38. Clobert Rine says

    June 23, 2011 at 4:26 pm

    Ahhhh so!

    .co domain equal to brk.a!
    Reason? Very, very few!

    RARE! Must act fast! Buy now before price go up (and my renewal fee come…)!
    .co HOT HOT HOT!!!
    Better than .com!
    Less letter!

  39. Brad says

    June 23, 2011 at 4:40 pm

    Welcome back Clobert. I missed your posts.

    Brad

  40. Robert Cline says

    June 23, 2011 at 5:37 pm

    right on que

    never fails

    as predictable as day follow night

    crap, back to work

  41. Unknowndomainer says

    June 30, 2011 at 11:09 am

    Overstock.comĀ® is a registered trademark and O.coā„¢ and Savings Engineā„¢ are trademarks of Overstock.com, Inc. All other trademarks are the property of their respective owners.

    From the O.coā„¢ press release… excuse me, Overstock.comĀ® press release.

    Word.

    Any way AppleĀ® won best company over 2,500 employees meaning anyone sitting on a Cloud.com domain or a i.com domain (and, of course, their .co cousins) is headed for fame and fortune!

  42. Unknowndomainer says

    June 30, 2011 at 11:10 am

    Overstock.comĀ® is a registered trademark and O.coā„¢ and Savings Engineā„¢ are trademarks of Overstock.com, Inc. All other trademarks are the property of their respective owners.

    From the O.coā„¢ press release… excuse me, Overstock.comĀ® press release.

    Word.

    Anyway AppleĀ® won best company over 2,500 employees meaning anyone sitting on a Cloud.com domain or a i.com domain (and, of course, their .co cousins) is headed for fame and fortune!


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