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TheDomains.com

SearchMetrics: Google Panda’s: Top 100 Winners & Losers: eHow.com Loses More Than 50% Visibility

April 17, 2011 by Michael Berkens

Searchmetrics.com, just released its study how Google’s Panda Update effected the results of sites in the UK where the change first went into effect and just published a list of the top 100 winners and losers.

“We’ve performed an analysis with millions of different keywords in the short and longtail of the impact of this update.”

“We analyzed the top 100 domains with the greatest gains and losses in our Organic Performance Index (OPI) from the previous week. The OPI is calculated according to a keyword’s search volume, position and the statistical value of traffic distribution.”

“The update is made every week and we can definitely confirm that the update has hit the UK – in a big way.”

“eHow.com and co.uk lost more than 50%”

“Surprisingly, ehow.co.uk and ehow.com has lost more than 50% in terms of visibility”

This may in part account for the huge hit Demand stock took this week going from $23.50 on Monday to close at $19.35 on Friday after recovering from a low of $18.80 on Friday.

The full list of 100 losers in percentage:

domain Visbility (OPI) new Visibility (OPI) old difference loss in %
reviewcentre.com 68096 648704 -580608 -89,50%
myvouchercodes.co.uk 289948 661560 -371612 -56,17%
ciao.co.uk 20723 335697 -314974 -93,83%
dooyoo.co.uk 14654 282837 -268183 -94,82%
promotionalcodes.org.uk 31992 262717 -230725 -87,82%
about.com 543243 760583 -217340 -28,58%
brothersoft.com 90625 295898 -205273 -69,37%
everydaysale.co.uk 3822 175800 -171978 -97,83%
answers.com 142129 310111 -167982 -54,17%
pocket-lint.com 2128 165956 -163828 -98,72%
robtex.com 61832 218644 -156812 -71,72%
hubpages.com 26099 182704 -156605 -85,72%
netvouchercodes.co.uk 1935 152376 -150441 -98,73%
mahalo.com 31609 166781 -135172 -81,05%
markosweb.com 12844 136590 -123746 -90,60%
qype.co.uk 5307 126801 -121494 -95,81%
biznut.co.uk 3865 118715 -114850 -96,74%
discountvouchers.co.uk 65751 178428 -112677 -63,15%
ehow.com 93902 201781 -107879 -53,46%
wikio.co.uk 10627 114833 -104206 -90,75%
ehow.co.uk 33402 120596 -87194 -72,30%
airfaresflights.co.uk 4100 89924 -85824 -95,44%
ip-adress.com 26274 111986 -85712 -76,54%
voucherhub.com 9756 84783 -75027 -88,49%
wakoopa.com 1334 71525 -70191 -98,13%
vouchercodes.com 21481 91535 -70054 -76,53%
techradar.com 49761 116832 -67071 -57,41%
reghardware.com 6133 72206 -66073 -91,51%
discountshoppinguk.co.uk 491 66270 -65779 -99,26%
twenga.co.uk 5690 71095 -65405 -92,00%
wisegeek.com 21680 83584 -61904 -74,06%
electricpig.co.uk 1678 60882 -59204 -97,24%
whosdatedwho.com 2314 60476 -58162 -96,17%
pricedash.com 127 55141 -55014 -99,77%
cylex-uk.co.uk 2010 56744 -54734 -96,46%
webdevelopersnotes.com 583 54948 -54365 -98,94%
voucherseeker.co.uk 9086 62342 -53256 -85,43%
ezinearticles.com 3577 56704 -53127 -93,69%
savoo.co.uk 4047 56118 -52071 -92,79%
killerstartups.com 869 52717 -51848 -98,35%
fairinvestment.co.uk 43728 92214 -48486 -52,58%
justtheflight.co.uk 2500 50806 -48306 -95,08%
radioandtelly.co.uk 2539 49276 -46737 -94,85%
shopzilla.co.uk 40470 86937 -46467 -53,45%
pcadvisor.co.uk 39730 85628 -45898 -53,60%
aceshowbiz.com 907 46188 -45281 -98,04%
techwatch.co.uk 12341 56793 -44452 -78,27%
shopping.com 15402 59608 -44206 -74,16%
hotfrog.co.uk 1124 44863 -43739 -97,49%
buyyourcar.co.uk 41542 85021 -43479 -51,14%
comparestoreprices.co.uk 5658 48219 -42561 -88,27%
associatedcontent.com 2239 44158 -41919 -94,93%
worldtravelguide.net 6245 47922 -41677 -86,97%
wikio.com 1819 43194 -41375 -95,79%
softonic.com 184838 225647 -40809 -18,09%
yourdictionary.com 20625 60991 -40366 -66,18%
buzzle.com 7113 47319 -40206 -84,97%
fanpix.net 3340 43163 -39823 -92,26%
couponsnapshot.co.uk 1845 41463 -39618 -95,55%
zath.co.uk 161 39768 -39607 -99,60%
moneypage.com 25 39231 -39206 -99,94%
computing.net 11689 50721 -39032 -76,95%
just-food.com 293 39282 -38989 -99,25%
freedownloadscenter.com 6349 45040 -38691 -85,90%
voucherstar.co.uk 126 38748 -38622 -99,67%
idealo.co.uk 5846 44100 -38254 -86,74%
techeye.net 1879 38828 -36949 -95,16%
flightmapping.com 13086 47787 -34701 -72,62%
suite101.com 1658 35957 -34299 -95,39%
visit4info.com 2092 36365 -34273 -94,25%
mobileshop.com 35495 69436 -33941 -48,88%
computerweekly.com 1733 35299 -33566 -95,09%
techworld.com 1400 34923 -33523 -95,99%
themecraft.net 1163 34070 -32907 -96,59%
phonesreview.co.uk 864 33418 -32554 -97,41%
articlesbase.com 4139 36568 -32429 -88,68%
yourcounty.co.uk 5094 37145 -32051 -86,29%
broadbandgenie.co.uk 11156 43181 -32025 -74,16%
trustpilot.co.uk 3868 35230 -31362 -89,02%
shopsafe.co.uk 1064 32359 -31295 -96,71%
itproportal.com 1245 32533 -31288 -96,17%
londontown.com 10315 41456 -31141 -75,12%
njobs.org.uk 92 30693 -30601 -99,70%
aboutbritain.com 2877 33327 -30450 -91,37%
kgbanswers.co.uk 1009 31427 -30418 -96,79%
play.com 305883 336067 -30184 -8,98%
shoppingvouchers.co.uk 134 30056 -29922 -99,55%
xomba.com 4050 33916 -29866 -88,06%
squidoo.com 52450 81811 -29361 -35,89%
autopartstrader.co.uk 1162 30282 -29120 -96,16%
mydeco.com 34252 63063 -28811 -45,69%
pcwb.co.uk 3447 31890 -28443 -89,19%
hunkymalestars.com 1638 29970 -28332 -94,53%
soft82.com 8747 37062 -28315 -76,40%
passport.net 94318 122568 -28250 -23,05%
money.co.uk 25726 53588 -27862 -51,99%
reevoo.com 38253 65519 -27266 -41,62%
soccerlens.com 2216 29481 -27265 -92,48%
screenrush.co.uk 1093 27930 -26837 -96,09%
osoyou.com 96 26668 -26572 -99,64%

You can download the loser list here.

And now for the top 20 winners. Nothing drastic here, but some confirmation that sites where users spend a lot of time looking at pages have gained more visibility following the update.

domain Visibility (OPI) new Visibility (OPI) old difference %
ebay.co.uk 1469346 1034302 435044 42.06%
techcrunch.com 174797 124220 50577 40.72%
national-lottery.co.uk 292053 209357 82696 39.50%
econsultancy.com 186175 135804 50371 37.09%
thisismoney.co.uk 234717 180377 54340 30.13%
siteslike.com 175869 140279 35590 25.37%
mirror.co.uk 275876 220937 54939 24.87%
blogspot.com 1006719 819832 186887 22.80%
mashable.com 295137 240714 54423 22.61%
itv.com 345470 282300 63170 22.38%
metro.co.uk 181507 149271 32236 21.60%
independent.co.uk 471896 388280 83616 21.53%
mozilla.org 146282 122471 23811 19.44%
youtube.com 8856696 7446902 1409794 18.93%
vimeo.com 168979 142182 26797 18.85%
wordpress.com 331836 279738 52098 18.62%
laterooms.com 150533 127297 23236 18.25%
dailymotion.com 577590 490328 87262 17.80%
soundcloud.com 150998 128569 22429 17.45%

Filed Under: Publicly Traded Domain Co

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

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Comments

  1. byebye says

    April 17, 2011 at 10:05 pm

    it’s about time they dropped ehow.
    taking out the garbage.
    let’s hope it stays out.

  2. Aaron says

    April 18, 2011 at 12:58 am

    I’m no stock analyst, but I’m surprised their stock price hasn’t dropped more.

    Some interesting statistics and commentary from DMD’s latest 10-k, in the ‘risk factors’ section:

    “If Internet search engines’ methodologies are modified, traffic to our owned and operated websites and to our customers’ websites and corresponding consumer origination volumes could decline.

    We depend in part on various Internet search engines, such as Google, Bing, Yahoo!, and other search engines to direct a significant amount of traffic to our owned and operated websites. For the quarter ended December 31, 2010, approximately 43% of the page view traffic directed to our owned and operated websites came directly from these Internet search engines (and a majority of the traffic from search engines came from Google), according to our internal data. Our ability to maintain the number of visitors directed to our owned and operated websites and to our customers’ websites through which we distribute our content by search engines is not entirely within our control. For example, search engines frequently revise their algorithms in an attempt to optimize their search result listings. Recently, Google announced an algorithm change that affected nearly 12% of their U.S. query results. Although to date we have not experienced a material net impact on our content and media business as a result of this change, there cannot be any assurance as to whether these or any future changes that may be made by Google or any other search engines might impact our business in the long term. Changes in the methodologies used by search engines to display results could cause our owned and operated websites or our customer websites to receive less favorable placements, which could reduce the number of users who link to our owned and operated websites and to our customers’ websites from these search engines. Some of our owned and operated websites and our customers’ websites have experienced fluctuations in search result rankings and we anticipate similar fluctuations in the future. Internet search engines could decide that content on our owned and operated websites and on our customers’ websites, including content that is created by our freelance content creators, is unacceptable or violates their corporate policies. Any reduction in the number of users directed to our owned and operated websites and to our customers’ websites would negatively affect our ability to earn revenue. If traffic on our owned and operated websites and on our customers’ websites declines, we may need to resort to more costly sources to replace lost traffic, and such increased expense could adversely affect our business, revenue, financial condition and results of operations. “

  3. Francois says

    April 18, 2011 at 2:16 am

    From France eHow has allways acheived bad rankings for english keywords so I never felt the site was jeopardizing SERPS as most comments from American people let imagine.
    Now if this is the kind of articles that can be found in this site:
    http://www.ehow.com/how_2076051_be-a-domainer.html
    Then it’s sure, it’s pure garbage and eHow.com needs to be get out of Google SERPS asap (example from Aaron blog – good found).

  4. Dickie Chikago says

    April 18, 2011 at 5:57 am

    Its about time they dropped about.com

  5. Louise says

    April 18, 2011 at 6:39 am

    Flight-to-Miami.com, a Noomle site, is a winner, jumping from #55 on March 3th to #14. It serves high-quality articles. It was mentioned on EmergingDomains.

    That’s impressive for a Noomle site!

    Where did I read the Google algo includes ads/content percentage, the fewer the better?

  6. TheOn.it says

    April 18, 2011 at 6:50 am

    just PAY and PAY then Google pushes your site up and up! 😐

  7. Michael Marcovici says

    April 18, 2011 at 7:56 am

    siteslike.com ? a site run by the worst people and monetizing only on porn…

  8. Michael says

    April 18, 2011 at 8:03 am

    Not sure how compete.com would reconcile all these reports I’ve been seeing about eHow’s traffic getting hit hard. According to compete, eHow’s traffic went up substantially in the last month.

    http://siteanalytics.compete.com/ehow.com/

  9. MHB says

    April 18, 2011 at 12:10 pm

    Compete is a month behind for one.

  10. adios says

    April 18, 2011 at 3:17 pm

    ehow is just a bad business model. if you want a laugh look at their patents. creating your own seo type system and fooling users into clicking is (alas) widespread and (sadly) generally accepted, but to fool the patent office and then investors is really pushing it.

    it’s one thing to disclose factors outside your control that could affect the business, as the law requires and as cited above. but they’ve based the entire “ehow” business unit around a search engine owned by another company. a company that is evolving.

    investors, who were duly warned on this site and others, have been defrauded with respect to ehow (enom is another matter). it was only a matter of time before this happened. google is known to change their algorithm several times *a day*.

    dmd will buy traffic and may be able to cover themselves in the short term. and the 50% may only be temporary. but the fundamental flaw in “ehow” has been exposed.

  11. MHB says

    April 18, 2011 at 3:26 pm

    UPDATE

    Thefool.com just published some thoughts on Demand

    BYW Stock is down over 10% today

    http://www.fool.com/investing/general/2011/04/18/demand-media-isnt-the-devil.aspx

  12. bytheby says

    April 18, 2011 at 4:55 pm

    the fool author says content farms are not evil. then at the conclusion of the article he asks readers if content farms are evil. well, which one is it? thanks fool for the guidance.

    the question is not whether something is “evil” (that’s for google employees to joke about), the question is whether the stuff being published is garbage and a complete waste of the reader’s time. by and large, ehow’s “content” is garbage. anyone who disagrees just hasn’t seen better content… and that’s because because the quality stuff has been pushed out of page 1 by seo crap like ehow.

    google has a responsibility to users not to feed them garbage. whether you believe their communications dept and ceo or not, “google exists for users”. there has to be *some* truth to it because if they do alienate users, they could take a hard fall.

    not suggesting google is a saint, but dmd has no such responsibility and zero integrity.

    for ehow it’s just about being on page 1. how many users type ehow.com in their browser address bar?
    if the “content” ehow creates is so relevant, then surely users would head straight to ehow as they do for myriad other user submitted content sites, and changes to google’s algorithm would not be a major issue.

    the fog is lifting.

  13. Google Class Action Lawsuit for Panda says

    April 26, 2011 at 3:37 am

    The fact that YOUTUBE and BLOGGER are both on the top 20 winners basically proves Google is Evil and needs to be attacked with the full extent of the law in a class action lawsuit.

  14. MHB says

    April 26, 2011 at 7:15 am

    UPDATE

    Another story on Demand and Panda:

    http://blogs.forbes.com/jeffbercovici/2011/04/25/google-traffic-to-demand-media-sites-down-40-percent/?partner=yahootix

  15. Thomas says

    August 17, 2011 at 11:36 am

    Loving Google Panda….I have always played by the rules. But unfortunately I have used some of the website that are losers for link building. But I do not produce JUNK content at least.

    So I am seeing many of my sites get a nice boost.

  16. Thomas says

    August 17, 2011 at 11:41 am

    Im sitting pretty after the Panda updates. BUmmer is I use many of the websites that were negatively affected as link building resources. Guess I will have to look to other sites for this now!


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