As the 1st .Nxt show in came to a close in San Francisco today, Juan Calle the CEO of the .Co registry took the stage and spoke on the future of domain names and the opportunity that new gTLD’s will bring.
Mr. Calle stated that the size of the opportunity is huge.”
“Relative to the growth of the Internet the registration of domain names is quite low”
“Presently the ratio of domain name registrations to Internet Users is 11%”
Actually I never though of it in that manner until Mr. Calle mentioned it, but currently there are an estimated 2.3 Billion Internet users.
According to the last Verisign report there are just over 200 million domains registered or just a little over 11% as Mr. Calle identified correctly.
By 2020 there is expected to be 5 Billion Internet Users so if that ratio stays the same there will be 550 Million domains registered by 2020.
Juan went onto say:
“However we believe the ratio will increase as more businesses migrate to the internet and as people and business understand the importance of having more than one domain associated with this business or site.
“Therefore we believe the ratio of domain name registrations to Internet users will be closer to 15% by 2020”
“That would mean by 2020 there would be approximately 800 million domain registrations where there are only 200 million registrations now.”
“This is why the opportunity is huge”
To launch a successful TLD Mr. Calle stated his three prong strategy for success.
” The more use, the more awareness.”
“The more awareness, the more growth, but all must work together at the same time.”
Mr. Calle then pointed out that the term Co has been used since for hundreds of years, well before all of us we’re born and certainly hundreds of years before the Internet as a short way of saying company.
The East India Company used “co”, as far back as the sixteen hundred’s.
Other company’s over the year have used .Co in their name such as Tiffany & .Co.
“Really when you think of it .com is actually a typo of .Co” said Mr. Calle.
One other interesting fact coming out of Mr. Calle presentation was that:
“90% of our registrant base are people who have 1-2 domain names.”
As for ICANN plan to allow an unlimited number of new gTLD extensions Mr. Calle said:
“There will some spectacular failures but some spectacular successes as well”