Update: It’s Official: Demand Goes Public At $17 a Share Becoming The Largest Internet IPO Since Google

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According to the Wall Street Journal Demand Media has raised $151 million by offering 8.9 million shares at $17, above its expected range of $14 to $16.

The company originally filed to sell 7.5 million shares (of which 3 million were to be sold by insiders).

Demand Media will begin trading on Wednesday on the NYSE under the symbol DMD.

Demand of course own the 2nd largest domain registrar in the world, Enom,com as well as part of Namejet.com along with eHow.com which is ranked as the 23rd busiest site on the net according to Compete.com

One domainer who should be very happy about this news is Greg McNair of PPX which as Dnjournal.com talked about back in a cover story in October 2009 is a shareholder of Demand.

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

Comments

  2. MHB says

    Bull

    Not a bad idea

    Lets see where trading opens up tomorrow and we will open the poll up.

    Share could start trading into the 20’s

  4. Landon White says

    DESPERATE TIMES:

    They “reacted” when they should …

    have “responded” to there predicament …

    This could turn em around …

    but it will most likely spin em around ? ?

  5. Sahar Sarid says

    This is good news for the domain channel. Another high profile company that is highly involved with domain names, as well as new fortunes to some who are deeply involved with the domain channel. While I think their business is risky (heavy dependency on Google) I do wish them the very best!

  6. Landon White says

    And while we are guessing …

    Pamela Anderson is the only really …
    slutty “iconic one” of the Hodaddy girl choice’s.

    Kathy Griffin
    lol, give me a break 🙂

  7. No IPO Thanks says

    And like every business Rosenblatt started, it will crash and crash bad. All his companies are apparently designed to be dumped to retarded investors, and fast.

  10. domo sapiens says

    It’s all about the content, with loses year after year …any promising future for the Company itself will be directly proportionate to the “quality of the content” which in principle appears to be “unique fresh and relevant” the need is there ,this is a key issue more now than ever since Google has promised to “Gun Down” mini-cookiecutter-sites ” and related critters and nuisances…

  12. domo sapiens says

    The non-existent NET profits of demand media…
    ”
    Demand Media doesn’t expense the cost of paying its army of freelance writers when it pays them. Instead, it capitalizes the costs and spreads the expenses over five years. This makes Demand Media’s bottom line look vastly better than it would look if Demand Media did what just about every other publisher does, which is expense editorial costs when they are incurred.”

    http://www.businessinsider.com/demand-media-accounting-2010-12#ixzz1C9fQJHkn

    They were even forced to amend the propsectus, very murky to stretch the cost of content over 5 years when most people know as a rule of thumb content is only relevant for a year or so…

    cnn/wsj etc etc had simmilar articles .
    Scary to be in Google “gun sight” as they are determined to kill content farms.

    Funny accounting.
    Let’s hope in the future this doesnt prove to be another Pump and Dump and a following lawsuit…
    Will see.