A new post by Fortune.com, entitled Google: The Search Party Is Over” is an interesting read especially for domainers who do any significant domain parking.
The article which in large part discusses the business operations of Google says about search:
That there is a real shift going on within the internet where search will soon be less used.
“”The shift going on within the Internet, one that is arguably the biggest change to the web and the way we use it since Google came on the scene. Your network simply provides you with answers, stories to read, bargains to buy, and you often don’t even need to ask a question.”
The article quotes a Mike McCue who “recently launched a tablet software company Flipboard, which takes all your Facebook updates, your Twitter feeds, all the news sites you like and subscribe to, and in a very elegant way publishes a constantly updated magazine of text, photos, and video. “There is no need to do a search,” McCue says. “We almost view it as a bug if we have the user search for something.”
“In this new phase of the web, one of the largest threats to Google and its core search business is the expanding Facebook footprint around the world. Not only because social networks offer a substitute for search for consumers, but also because they offer a substitute for advertisers as well. In display advertising, for example, Facebook has a 16% share of the roughly $9 billion market, according to comScore (Google sites have 2.4% of the market), and advertisers say they’re looking for more ways to plug into Facebook.”
“Facebook has got Google in its sights,” says Debra Aho Williamson, a senior analyst with eMarketer. “Advertisers get the best of both worlds — a mass audience but also the ability to target more than anyone else. Who are the advertisers? In a lot of cases, they’re Google’s advertisers.”