Demand Media Chief Revenue Officer: “Our Goal Ultimately Is, No. 1, Be Bigger Than AOL, & No. 2 To Be Bigger Than Yahoo”

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In an interview published by AdAge, Joanne Bradford, the Chief Revenue Officer for Demand Media said that Demands goals were to be bigger than AOL and Bigger than Yahoo.

Some other interesting points in the Interview:

Demand has “1,000 copy editors”

Demand publishes 7,000 articles or pieces of content a day.

Demands eHow.com gets  over 50 million unique visitors a day (seems like an incredibly high number but that’s what she said).

You can read the entire interview here.

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

Comments

  2. FX says

    to be fair, she did not say 50 million a day.
    eHow does however get 50m uniques a month.

  3. don says

    they have a good thing going for now….but what happends when their is an algorythm change with google…these companies have zero to no brand equity, they rely soley on the content pump and dump strategy…so I think this is mostly hype to pump their IPO and look for a quick exit from their original shareholders

  4. Jack Taylor says

    Such a stupid business model. Majority of its traffic comes from Google. At any point, Google can kill their traffic, and as a result their income.

  5. MHB says

    FX

    I think she meant per month but the actual quote reads as its per day:

    “We have so many people coming to our content every day, over 50 million uniques on eHow alone””

  6. another domainer says

    Could the writer misunderstood?
    It wouldn’t be the first time a journalist screwed up.

  7. Jeff Schneider says

    Hello Mike,

    I find it very intriguing that they are bragging about 1000 editors. Sounds like a top heavy model to me. I wish them well, because with those metrics they will need it.

    Gratefully,

    Jeff

  8. Cartoonz says

    Ad Age: How come Demand doesn’t just call their writers journalists?

    Ms. Bradford: We’d be happy to call them “journalists” if investigative journalists who write Pulitzer Prize-winning stories about war don’t find it offensive. I think learning how to put on fake eyelashes is far different from a journalist going to war and being on the front line, and we have the highest amount of respect for them.

    She’s basically admitting that the content is complete crap that is only created as SE bait…

  9. mrx says

    Demand media has 10 websites ( money machines ) directly measured by QuantCast; which have a combined audience of 98.3m.

    eHow.com has 44.1m US people and 70.3m global people per month.

  10. Jason says

    Their copy editors are ineffective. They reject most articles. After the second rejection, the project is then released to another writer.

    Demand Media impllemented Demand Studios in their system because they realized they could make more revenue by retaining ownership to articles for a small fee.

    However, I don’t like the new system. You don’t have as much flexibility to produce content. In addition, the copy editors act as if they are experts. It’s not a good way to make money.

  11. BusinessWebsites.com says

    “Ultimate Goals” or “Dreams” ?

    Yahoo recently purchased Associated Content and now is apparently in talks with the Huffington Post for either an outright buyout or a content deal.

    Sort throws a wrench in DM’s goals since the Ultimate Goal is all of a sudden that much harder to attain.