Sendori a announced today that is has been granted approval for two U.S. patents relating to its core web navigation redirect technology.
Sendori’s patent applications to “an electronic marketplace which allows owners of unused domain names to lease their domains to bidding advertisers”. Advertisers receive visitors redirected from unused domains which match their keywords.
“This creates an electronic marketplace where owners of Internet domain names can have multiple parties compete for the right to lease their domain names. A marketplace provider supplies a technology for redirecting Internet traffic from leased domain names to domain names specified by parties that win the right to lease domain names.””
“We are thrilled to have the Sendori patent approved. It cements our position as innovators in the domain monetization space,” said Ofer Ronen, cofounder of Sendori.
How silly they got this patent!
I was leasing domains as redirects to advertisers on my sites back in 1997.
No innovation there in my case or here in Sendori’s case……just common sense. T
They duped the USPTO into giving them an obvious idea patent, which is happening way too often anymore.
its a bullshit patent. Where do i sign up for patent reform ?
And as a matter of fact John Ferber at advertising.com was the first one to create a electronic marketplace place to buy domain redirect traffic. Not only was it created, it was also active a short time.
How is this different from LeaseThis.com (which happens to be down at the moment)?
It’s not different than LeaseThis.com.
I hope somebody strikes this patent down. Talk about unfair competition using a VERY obvious idea.
Tim
LeaseThis does not have an automated system in which various advertisers bid to advertise on a domain.
LeaseThis simply leases a domain to a third party for a defined period of time.
The company leasing the domain often uses the domain as a site, not just to place ads on.
“John Ferber at advertising.com was the first one to create a electronic marketplace place to buy domain redirect traffic. Not only was it created, it was also active a short time.”
Actually that was me, working with/for John Ferber. I still have a patent pending (that far pre-dates the patent mentioned above) that is still owned by AOL (via the advertising.com acquisition) that per our offering in that space that, if AOL pursues it, could be quite valuable.
And to Tim — leasing one domain to a particular advertiser is probably not valuable as prior art, when a patent is related to a system/method of leasing a number of them to a number of advertisers along a described methodology.
Lol, Demayo I think u were in delivery when we built visitor bid??? And yes it way predated sendori and lease this
Ps I don’t recall that we patented visitobid
I definitely authored a patent we went forward with back then – i found it a few months ago – along with a few old geekvillage posts of me promoting the product LOL.