The .Co registry announced today what it is calling the .CO Founders Program
Starting today, the registry is starting to accept applications, for “the .CO Founders Program, an initiative designed to help qualified “first movers” to proactively develop and maintain domains with the .CO extension prior to the public launch in July. The .CO Founders Program is open to all interested applicants from individuals to businesses and big brands.””
“The .CO Founders Program provides an excellent opportunity for early adopters to secure short and memorable domain names and truly help shape the .CO name space,” said Juan Diego Calle, CEO of .CO Internet. “Participants in the program will benefit by potentially being featured in an aggressive .CO advertising and marketing program; likewise they will be expected to actively promote their domain to benefit the broader .COmmunity,” added Calle.””
“””How to Apply for The .CO Founders Program
“”Applicants can submit an application to the registry, explaining the .CO domain they’d like to develop, as well as additional details about themselves and their launch proposal. .CO Internet will then review the applications and approve those that will best contribute to the .CO community. .CO Internet will award domains, at their discretion, subject to certain terms and conditions.””
.CO in addition to being the country code for Columbia, is also being marketed to be used as a mainstream extension to represent the words “COmpany,” “COrporation” and “COmmerce” and social networking sites to represent the terms COmmunicate and COllaborate”.
As for all other .CO domains the registry also announced the time scheduled for rollout:
Sunrise will take place from April 26 through June 10, allowing eligible trademark holders the right to apply for the .CO domain names corresponding to their marks before registration is open to the general public.
Landrush will occur from June 21 through July 13, and will be open to anyone interested in registering certain high priority domain names.
General availability will begin on July 20, opening the .CO domain for registrations on a first-come, first-served basis around the world.