Domainers traditionally complain about the lack of interest and knowledge of Fortune 500 companies in domain names.
According to a new report released today, “The Conductor Research Q4/2009 Fortune 500 Report” Fortune 500 companies also “fail at search engine optimization, many still don’t link paid-search keywords to SEO campaigns, although they collectively spend about $3.4 million a day on 97,559 keywords.”
The report found that only 25% of those 97,559 keywords the Fortune 500 buy everyday rank in the top 50 natural search results on search engines such as Google, Microsoft Bing or Yahoo.”
The Research report also found that only 2% of the domains surveyed show a significant number of terms in the top results.
“”Many companies still have not adopted a culture that identifies what it takes to build and support a natural search campaign and, 53% have no natural search visibility for their most advertised keywords.”
“”More than half of Fortune 500 companies had almost no search engine visibility, with their targeted keywords not ranking in the top 100 search results”
For full details checkout the report.
I’ve only just begun in this business, and am soaking up everything I can to figure out which way to go. I’ve picked up a number of names that I hope to someday improve as real websites, but in the meantime I am using WhyPark to add some generic content. As I learn more about SEO, I’m not sure whether their program will be useful or not. Like the commenter above, I have got Adsense running on all my sites, but have yet to make any significant money because traffic is too low. Most of my names were bought but only recently hand regged. So I don’t have any legacy traffic or search placement.
Hey i think your right and mostly its the new companies that are developing now they dont have a professional staff to take care of all that and also I would like to thank you for the efforts you have made in writing this article.I am hoping the same best work from you in the future as well.In fact your creative writing abilities inspires a lot of people to start writing something of there own. It was great reading your page and i shall visit you again.
Thanks
Jani
A lot of Fortune 500 Companies don’t necessary bother about keyword marketing or SEO, they use PPV (pay per view) and other forms of marketing that are not apparent to a lot of us.
Some fortune 500 companies aren’t big e-commerce giants, or depend on their website to make them money in any way other than marketing. These companies will look for ease-of-administration above performance, and even above cost. Most of the time marketing personnel don’t necessarilly make choices based on performance or scalability, but rather on convenience. Decision for keywords, SEO and building websites can sometimes be made by less than knowledgeable people. Some companies just want to set up a web presence, and let the marketing people have fun and perhaps draw a few more customers and make a few more dollars.
Then on the other foot, fortune 500 companies focused on Retail & Consumer Products, Healthcare, Financial Services, Communications, Media & Technology, Travel & Leisure and B2B markets, use top ranked digital agencies who use mobile phone advertising, targeting phones with full Internet browsers, where users sign up for the client’s services via their phones. Studies have shown that mobile click-through rates were almost eight times higher than desktop CTRs, the lift in web traffic from mobile phones made a significant difference.