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Cyber Monday Kicks Black Friday’s Ass

Posted on December 1, 2009
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Marketing-optimization firm Coremetrics said today sales from Cyber Monday were up, almost 14% from last year.

Other findings for Cyber Monday Coremetrics included:

Consumers spend an average of $180.03 per order this year, compared to $130.24 in 2008, an increase of over 38%.

Consumers bought almost 30% more items per order this year.

Coremetrics said apparel and jewelry retailers enjoyed the “biggest jumps in the average dollar amount consumers spent per online order, up 26.4% and 14.3%, respectively.”

Department stores got  33% percent more customers this year than they did on Cyber Monday 2008.

Cyber Monday is poised to become the biggest day for online retail sales ever.

Online tracking company comScore Inc. estimated that sales could grow 6% to exceed $900 million, a new single-day record.

Coremetrics complied the sales data from its 2,000 online-retail partners, including Macys.com, Office Depot, Nordstrom, and Abercrombie & Fitch.

According to the Wall Street Journal several sites also reported record sales Monday.

Handbag retailer EBags Inc. said that as of 5 p.m., its Cyber Monday sales were up 55.5% over last year.

In a survey conducted by the National Retail Federation’s Shop.org, they  found that 96.5 million Americans planned to shop online on Cyber Monday, mostly from home, up from 85 million last year.

According to reports Black Friday, traditional referring to brick and mortar sales,  were up less just 0.5%.

1 thought on “Cyber Monday Kicks Black Friday’s Ass”

  1. Adam says:
    December 2, 2009 at 12:18 am

    Never really got in to either of these days but I was in the market for furniture and checked the deals out and saved about $1k on Monday. I tried calling the company’s 800# and it was busy all day. They must have just raked it in. . . Not good to think of the orders they likely missed because they didn’t set up more operators.

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