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TheDomains.com

Rick Latona “Lead Generation” Domain Auction List Released

August 19, 2009 by Michael Berkens

Rick Latona released the domains it will be auctioning off in its upcoming “Themed CPA/Lead Gen/Affiliate Marketing” Auction,  which will  be held online only,  from August 21st 8am EST through August 28th, 2009, at 8pm EST.

Here is the initial list of domain names which are for sale at this auction:

AffiliateArbitrage.com

$2,500

AffiliatesOnline.co.uk
$4,000

AirlineRewardCard.com
$400

AirlineRewardCards.com
$400

AirlineRewardsCard.com
$400

AirlineRewardsCards.com
$400

AirlineRewardsCreditCard.com
$400

AirlineRewardsCreditCards.com
$400

AllergyPills.com

$5,000

AntiStaticSprays.com
$300

BackInjuryAttorneys.com
$1,000

BeautyCream.com
$4,500

BrooklynDiners.com
$5,500

CelluliteGels.com
$500

CellulitisCream.com
$500

ChestRubs.com
$300

ColdAndFlu.com
$7,500

ColoricCalculators.com
$300

Commissions.net
$5,000

CouponAdvisor.com
$4,250

CPAArbitrage.com
$900

CrashDiets.com
$9,000

DHASupplements.com
$500

Diet.co.za
$150,000

DietaryBlog.com
$2,800

DietingForum.com
$1,250

DietProgram.co.uk
$3,000

FaxOnDemand.com
$2,500

FertilityPill.com
$6,500

FileBankruptcy.com
$150,000

Financing.net
$40,000

GasRewardsCards.com
$400

GasRewardsCreditCard.com
$400

GasRewardsCreditCards.com
$400

GrantPrograms.com
$7,000

Herbalist.net
$3,000

HerbalOils.com
$5,000

HolidayGreeting.com
$7,500

HotelRewardCard.com
$400

HotelRewardCards.com
$400

HotelRewardCreditCard.com
$400

HotelRewardCreditCards.com
$400

HotelRewardsCards.com
$400

HotelRewardsCreditCard.com
$400

HotelRewardsCreditCards.com
$400

iLiability.com
$1,000

IncomeTaxConsultant.com
$2,000

InsuranceRates.ca
$9,500

iReported.com
$500

LadiesLingerie.com
$35,000

LeadGeneration.org
$1,000

MajorDepression.com
$7,500

ManhattanDiners.com
$7,500

MegaSoy.com
$1,000

NeckInjuryAttorneys.com
$1,000

Nervousness.com
$4,500

NutritionalSupplements.co.uk
$5,000

OnlineGambling.co.za
$11,000

PPLArbitrage.com
$400

ReadyLeads.com
$6,250

RespirationFlowMeters.om
$300

RevenueShare.com
$49,000

SkinnyPill.com
$8,500

SkisOnline.com
$3,000

SkiSports.com
$3,000

SlenderSoy.com
$1,000

SnoringMedicines.com
$300

SprayAirFreshners.com
$300

TaxTips.net
$1,500

UsedSmartPhones.com
$4,500

VaporPatches.com
$300

VisionTest.com
$1,800

VitaminJuice.com
$3,500

WartRemoval.com
$15,000

WartRemover.com
$7,500

WheySupplements.com
$500

According to the announcement, Rick Latona is accepting additional submission for this auction.

Filed Under: Domain Auctions

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

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Comments

  1. Domain Investor says

    August 19, 2009 at 11:28 am

    Rick,

    None of these work for me.
    What else do you have?

  2. Brad says

    August 19, 2009 at 11:29 am

    Mike,

    The list has been updated to remove AirlineTicketReward.com and AirlineTicketRewards.com. AirlineRewardCard.com and AirlineRewardCards.com are the replacements, both at $400 reserves.

    Brad

  3. Domain Investor says

    August 19, 2009 at 11:36 am

    I thought I had seen a couple of these before.
    It looks like a few domainers are flipping their purchases.

    3GPhones.com – $ 25,000. on Rick’s list.
    I believe Xavior sold it at Domain Roundtable auction in June for $ 3,500.

  4. Alan says

    August 19, 2009 at 11:44 am

    Boring.

  5. Troy says

    August 19, 2009 at 11:48 am

    There does not seem to be that many more “Lead” domains then are in a normal auction… is this a “lead generation” auction in name only?

  6. surprised says

    August 19, 2009 at 11:59 am

    this list blows…lots of $75 names on there…even ones listed in the 4 figures..

    HerbalOils.com for 5k RUFKM

    wtf??!!

    btw, I am not a hater and a big fan..

  7. Tony says

    August 19, 2009 at 12:45 pm

    Hopefully, this is not foreshadowing what the TRAFFIC auctions will be like starting in 2010.

    Dropping Moniker may have been a miscalculation.

  8. Domain Investor says

    August 19, 2009 at 1:22 pm

    Tony, I thought the same thing but I didn’t want to put a jinx on them.

  9. gg says

    August 19, 2009 at 2:03 pm

    Herbaloils.com hardly deserves a “RUFKM”. It’s a saleable item that Estibot appraises it at $4600. and a Google search of “herbal oils” brings up a full page of sponsored links. Add in the fact that some of that stuff sells for $25 a bottle (and up) and it’s easy to ship. I don’t think the price is all that ludicrous.

    And no, it’s not my domain name.

  10. Alan says

    August 19, 2009 at 2:13 pm

    HerbalOils.com is decently priced (one of the very few non-boring names here).

    ANY domain with a product name that lends itself to ecommerce for products with cheap shipping costs and are in demand – whether on a large scale or in a popular niche market – is worth 5k.

    I wish people would stop referring to estibot or other automated systems for values.

    #1) If you dont know how much the name is worth is to your business plan then dont buy it.

    #2) If you expect an end user to consider – even for a fleeting moment – what some automated tool tells you regarding the price of a domain you’re nuts.

    #3) If you cant tell by now how much upside their is to a domain at a certain price if your target market is to only sell to domainers you should stop buying domains.

    $5,000 for HerbalOils.com is great – if you have a plan.

    if your plan is to sell to domainers how much upside you think there is? Maybe some but much better deals exist.

    Figure out what side of the fence you’re on and then you can tell if its a good deal or not.

  11. Caesar says

    August 19, 2009 at 2:15 pm

    Estibot? RUFKM

  12. MHB says

    August 19, 2009 at 2:38 pm

    Alan

    Two words come to mind after reading your comment

    Brutal honesty

  13. EM @ KING.NET says

    August 19, 2009 at 3:17 pm

    Estibot for newbie. Please don’t use it here as your baseline for pricing.

  14. EM @ KING.NET says

    August 19, 2009 at 3:18 pm

    These investors know the price of your domains before you even listed.

  15. surprised says

    August 19, 2009 at 3:30 pm

    Will reply to the comments and I am not someone who hides behind the comp and throws jabs on chats..I would say this in person..btw..I am usually the one posting comments about how valuable domains are and how the top guys in the industry are geniuses etc..I really was surprised at some of these prices especially compared to a lot of names on buydomains.com which usually is firmly priced..

    @ Alan..yes, of course if a particular name fits someone’s business exactly then the name can be worth it to them..that being said, although I don’t want to spend time brainstorming and searching keywords..I am almost positive there are many competing terms in the oils and essences market for less than 5k (p.s. I did a keyword search for the exact term=”very average..not even 1,000 in a month”

    In closing, I guess the reason I felt compelled to comment is that I receive the daily domain list…so if I am going to invest my time and possibly money by purchasing names on the list, I have a say if they suck mostly (at least for the prices).

    good luck to everyone!..and domain names in general are still highly undervalued assets..

  16. surprised says

    August 19, 2009 at 3:36 pm

    Last comment to show I am a domain lover 🙂

    2 bargains:

    WartRemover.com

    WartRemoval.com

  17. Alan says

    August 19, 2009 at 3:41 pm

    surprised,

    “In closing, I guess the reason I felt compelled to comment is that I receive the daily domain list…so if I am going to invest my time and possibly money by purchasing names on the list, I have a say if they suck mostly (at least for the prices)’

    totally agree. Problem is few ever listen.

    Fact is you can NOT put out a newsletter every day and have a great inventory. Doesn’t work unless you have the kind of portfolio Frank or Kevin has – submissions are generally mostly junk by most domain owners.

    Less is more in the industry. Would much rather see a good list once a month than 30 lists with 80% crap every month – sort of turns you off from even reading the lists when they come in.

    Too much overload in this industry – my only question to anyone selling names is

    “If you wouldn’t buy it – then why are you selling it?”

    I could go on about this quote but most will get what I mean without picking it apart.

  18. aaron says

    August 19, 2009 at 3:47 pm

    Alan – $5k, even with G keyword [exact] of 720/month (1,000 for the singular), and the product can be purchased for $5 – $20?

    I fully agree with your other comments….$5k just seems a little high to me with those stats.

    Lots of 3 word exact product matches still available for hand reg with stats like that.

  19. gg says

    August 19, 2009 at 4:21 pm

    “I wish people would stop referring to estibot or other automated systems for values. ”

    I wish that people would stop telling me that appraisals by “real appraisal experts” are more accurate than Estibot.

    I suspect if you asked ten “appraisal experts” or even people who understand domain names what the value of a certain domain name is, the Estibot appraisal will be right in the same range as those ten people.

    Estibot gives alot of reasons for it’s valuation and I find it to be fairly close to what I believe a domain name is worth, _to an end user_, on a surprisingly high percentage of searches, although a bit on the high side right now considering the current economic conditions.

    Correct me if I’m wrong, but I think Mike has even published some of their appraisal information on this blog.

    And no I don’t own or have any affiliation with estibot.com. I just enjoy the site and appreciate the information it provides.

  20. David Clements says

    August 19, 2009 at 4:24 pm

    Mike,

    Thanks for the coverage. We are dropping and adding some names to this list, so the most up to date list / catalog will be found at http://www.proxibid.com/ricklatona. We’re dropping 3GPhones.com and adding other names that we can as we get submissions and accept them.

    As Rick mentioned on his blog, we certainly have room for more and better names. I think that has pretty well been covered here by some knowledgeable domain investors.

    The thing that I would like to comment on is our upcoming T.R.A.F.F.I.C. New York auction and T.R.A.F.F.I.C. 2010 shows. The caliber of submissions for those auctions is what everyone has come to expect from a T.R.A.F.F.I.C. auction. Our inventory for New York is shaping up nicely because we have been steadily looking at submissions for that show as well.

    Thanks all for the comments, the good, bad, and the ugly. Believe me, we read them and we strive to meet the high standards in this industry.

    Regards,

    David Clements
    Partner
    Rick Latona Auctions

  21. Alan says

    August 19, 2009 at 4:39 pm

    gg / yy / zz,

    Whatever your name is (drives me crazy people simply do not link to their name but understand) Anyway..

    I said

    “I wish people would stop referring to Estibot or other automated systems for values.”

    You said

    “I wish that people would stop telling me that appraisals by “real appraisal experts” are more accurate than Estibot.”

    Lets put it this way. And this is only my opinion.

    Anyone – automated, alive, dead, high, old or young can only provide an OPINION on the value of a domain.

    An OPINION is far different than an appraised value.

    An “appraised” value is a term used to coin items of similar nature such as real estate, baseball cards or boats. 90% of all boats of the same model made by the same manufacturer in 1999 will have an appraised value since they hold similar quality.

    Each and every domain has a different element – far more than cars or boats made in the same year.

    Although I commend Esa for building Estibot the value to Estibot is the other data it provides and not the appraisal value. Estibot is a great tool but far too many people focus on the value it churns out then using the other data to formulate their own valuation. In fact, I think Estibot would be more useful by discarding the valuation piece altogether however people like to see if they won the lottery so that is probably never going away.

    An “ESTIMATE” of value is exactly that – An estimate and in no means any kind of scientific calculation.

    This entire industry – from the people who provide appraisals, those who built automated tools, those that sell names, those that judge names – these are all OPINIONS.

    Not Estimates, not Appraised values – just opinions.

    At the end of the day all anyone can hope for is that their OPINION of value is close to the same OPINION of a buyer.

  22. gg says

    August 19, 2009 at 5:05 pm

    Alan, no need to get all worked up.

    I agree completely with what you said in your last post. I’m not debating terminology here, I’m debating the value of estibots’ data. Replace every “appraisal” word with the word “opinion” in my last post.

    If I may repeat myself, I still think estibots’ “opinion” on the value of a domain name will be in the same range as any group of domain professionals’ “opinion” and is more often than not pretty close to what I believe a domain name is worth to an end user (except under the current economic conditions, they’re on the high side).

    Just because they use the word “appraisal” I don’t think their data or “opinion” should be dismissed so readily.

  23. Alan says

    August 19, 2009 at 5:11 pm

    gg,

    far from all worked up – doesn’t matter to me if this auction is a bust or not. Its the ongoing discussion between domainers of what an automated system says that simply needs to be thrown out the window and people should simply learn to ask themselves

    “How much is the domain worth to me”

    nothing more.

    Thanks for going back and forth – a much needed break today.

  24. stephen douglas says

    August 20, 2009 at 7:22 am

    Aww shucks. All this yelling about domain appraisals and I didn’t even start it. I must be losing me edge, arrrr.

    Estibot and any “automated” system for “appraising domains” is just throwing out metrics, and without a human eyeball to check for contingencies, the automated system is only an estimate with “a little bit of whipped creme or buttermilk.” In other words, an automated system will give you highs and lows that most likely won’t tell the whole story of the domain’s value. However, that doesn’t mean you shouldn’t use the automated systems IF THEY ARE FREE. You can get a response tantamount to your friendly ex-girlfriend opining about your new job as a barrista. “Wow! Making coffee at Starbucks! Fun! Not a lot of money, but think of the phone numbers you’ll collect!”

    A real appraisal, by experienced domain appraisers who have helped sell millions of dollars of domains, will take into consideration a myriad of issues that an automated system can’t do. Domainconsultant.com does a great job, but it will cost you. I appraise domains in bulk, but base my “educated opinion” at the lowest value of the domain, which means “don’t sell below this price, if you can help it.”. There is never a “ceiling” on the value of a domain, so the basement is where a domain appraisal should start.

    Back to RLA listings: Taxtips.net is a good buy at $1500, as are the two wart domains (as pointed out by SURPRISED), and HerbalOils.com is a decent buy for $5000 if you’re ready to move forward with development or have a list of homeopathic corporations sitting pretty on your desk along with the marketing directors’ names.

    Stay tuned. RLA will present a nice listing for any domainer who has finally realized that the enduser game is the only option in generating a profit with domains… and that means that either the domainer becomes the enduser, or they sell to one. Forget about PPC.

  25. AKG says

    August 20, 2009 at 7:22 am

    Useless domains at high price

  26. Tony says

    August 20, 2009 at 7:49 am

    Speaking of Estibot, it hasn’t been working since last evening.

    Or am I the only one that can’t get it to load.

  27. Eric Borgos says

    August 20, 2009 at 8:43 am

    I am the owner of HerbalOils.com ($5000), and I arrived at the price because I try to sell my domains to end users (people starting a new business, store owners, big companies, etc.), not speculators. For a big multi-million dollar company, spending $5000 for a great domain like that makes sense, especially because it would get them very good search engine listings.

    I am not desperate for cash, so I don’t sell at fire sale prices. On the other hand, I have 9000 .com domains and over 80% of them make almost no ppc income, so it is worth it for me to try to sell as many of them as possible to people who actually have a good use for them.

  28. Teahupoo says

    August 20, 2009 at 9:31 am

    Eric,

    I agree with you on selling to an end user. I also have numerous keyword and product domains that are much better quality than some here with thousands of exact match searches that were declined for this auction. Nearly all of them have dozens of PPC ads which tells me that SOMEONE is making money on those terms.

    Another thing that many don’t consider is that paying for a domain with the keywords you are targeting in PPC is well worth the investment since research proves that a domain with the keywords that a potential buyer is looking for can increase CTR as much as 50% or more. Personally, I think that this is one trend that many domain marketers are behind on.

    I guess the future will tell. Three word dotcoms are ALREADY bringing big money and less than a year ago many domainers I know were calling them basically worthless. Two word, three word, and even four word domains will increase in value because more people are entering long tail search terms to find EXACT products AND there are only so many one word dot coms available.

    My two cents

    T

  29. Domain Investor says

    August 20, 2009 at 10:49 am

    Rick Latona partner quote –
    ” We’re dropping 3GPhones.com and adding other names ”

    There were some others but you just throw this one domain under the bus because I specifically mentioned that one.

    I suspect Rick Latona’s organization is getting “cocky” because of its quick rise. Didn’t we see that pattern 1 to 2 yrs ago from another organization?

  30. surprised says

    August 20, 2009 at 2:55 pm

    @ Eric…I did not mean to be rude and pick out one domain to dis so I apologize for that..Read about some of your sales and have a lot of respect for what you have accomplished.

    I just meant in this case domaining is an art..i.e. there are certain generics that can be valued on a multiple of ppc/direct nav traffic..(usually in the finance names especially)..then there are names that lend themselves perfectly for one type of business and there is an absolute sinergy if theowner buys it but not a lot of type in at first..then there are those in between..So I just felt that an auction is made for more either super strong generics or strong ppc revenue multiple domains…and a niche that is perfect for only a few people’s businesses lends more to a private contact sale etc..although if someone finds value in this auction i.e. especially a big company it makes sense..(so few big companies get it still..lol)

    once again, did not mean to be rude..guess I am just pissed at the u.s. decision makers intentionally collapsing the dollar

  31. Teahupoo says

    August 20, 2009 at 6:02 pm

    Personally I am working in the local geo keyword market selling the domains and development with ongoing maintenance which of course I outsource. The market is enormous because probably 99% of them don’t have a clue about marketing at all, much less online.

    I still think that longer tail generic dotcoms will begin to be even more popular and my opinion was solidified for me today when I saw a longtail (5 word) geo real estate domain bought for mid $xxx by one of the top domainers in the industry today.

    T

  32. MHB says

    August 20, 2009 at 6:05 pm

    Tea

    Congrats on your sale

  33. Eric Borgos says

    August 20, 2009 at 7:54 pm

    @surprised – I was not offended at all, I just thought people might be interested to hear from the actual seller of one of the domains. I like hearing all comments about my domains or business, both good and bad.

  34. Teahupoo says

    August 21, 2009 at 12:38 pm

    MHB, thanks for the congrats.

    Honestly, I am kind of surprised at the lack of foresight by many domainers today, especially considering that domainers above any others on the internet have always been ahead of the trends.

    T


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