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TheDomains.com

BostonHerald: Domains Are Free Advertising: Mattress.com Sold For $25 Million?

July 13, 2009 by Michael Berkens

The Boston Herald published a very positive article this morning about domains highlighting the recent sale of Candy.com, and other category killer domains

The article goes on to talk about Furniture.com which apparently sold for $1M in 2001, which I think has not been reported until now (maybe Ron Jackson can confirm this).

“We bought the domain for $1 million,” said Carl Prindle, president and CEO of Blueport. “‘I think it’s worth significantly more than that now”

The article also talks about the recent sale of the domain Mattress.com:

“A bankruptcy judge last month approved the $25 million sale of 1-800-Mattress to Sleepy’s last month, and Mattress.com was the main asset”.

The article also quotes Jeremiah Johnston, CEO of Sedo.com

“Those kind of domains draw considerable natural traffic, and considering that traffic is what’s made Google the billion-dollar company that it is, when you can own an asset that can actually deliver it for you, that can be a very powerful device when it comes to online marketing.”

All and all a VERY positive article about domains and you should check it out.

Filed Under: Domain Industry, Domain Sales

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

« .CM Auction Domains Are All Resolving, So Who Is Tracking & Making Money Off Them?
Correction & Clarification on SyFy.com: It Did Not Sell For $250K »

Comments

  1. Jamie Zoch says

    July 13, 2009 at 11:35 am

    I agree, very positive article!

    Is it just me or does it seem that Jeremiah from Sedo lately are quoted in a lot of articles like this? I wonder why Sedo and Jeremiah are the ones that get contacted or quoted the most then others like Afternic, Moniker, DnJournal etc. It’s not like Sedo had anything to do with the Candy.com sale.

  2. MHB says

    July 13, 2009 at 11:38 am

    Jamie

    I think the more you get quoted, the more people regard you to be an authority and ask to quote you.

    Sedo.com has done an excellent job in marketing themselves.

  3. Jamie Zoch says

    July 13, 2009 at 11:56 am

    I agree Michael and that makes sense.

  4. Johnny says

    July 13, 2009 at 2:55 pm

    Nice! Finally a little recognition.

  5. Jon says

    July 13, 2009 at 3:31 pm

    Domain bloggers should dig up more sales like mattress.com and make a list of these sales with explanations, even if they are not 100% pure domain sales.

    There is a false acceptance in the world of domaining that business.com, sex.com, porn.com were the highest domain sales. How many more 8-figure domain sales like mattress.com are there out there.

    By any domainer metric mattress.com is worth a small fraction of sex.com or business.com. Just shows you that end use willing to buy name of their industry .com can buy it for 20-50 times what domainer price would be.


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