Efficient Frontier Inc, which calls itself the world's largest search engine marketer says that the number of clicks on ads served by Microsoft Bing.com search engine jumped 13% in the two weeks since it was switched from Live.com. "Those gains are significant in terms of revenue," said Justin Merickel, marketing vice president at Efficient Frontier, which places about $750 million in text ads … [Read more...]
Archives for June 2009
The End Of PPC? Google Starts Testing “Pay For Performance”
According to a report in Media Post today, Google chas begun soliciting advertisers to participate in an "experiment" that puts information, such as size and price, about products in search results. The ads will be served to a select group of people searching the Web in the United States at first. The ads are not billed by the click, similar to the traditional pay-per-click (PPC) model, but … [Read more...]
Next Big Money Domain? eHelp.com at Over $20K Already At NameJet.com
eHelp.com is in a private auction at NameJet.com ending later today, and is already has a high bid of over $20K. With 208 bidders in the auction the domain could go easily higher, but for me I think its already getting pricey and the current high bidders id maybe an indication of the lofty price on the domain: "areyoukiddingme". I like the domain NewZealand.org ,also closing later today … [Read more...]
TechCrunch: Facebook Click Fraud As High As 100%
According to Tech Crunch Facebook advertisers have been complaining about click fraud of up to 100% for weeks. TechCrunch cites complaints of massive click fraud at WickedFire, Further the claims of click fraud here aren’t the typically claims "alleging fake clicks, which obviously never convert to any sort of purchase or other action. But at least the advertisers see the clicks" "In … [Read more...]
Think Your Too Old To Start A Tech Company? A New Study Says You’re Not
Somewhere along the line, we all accepted the argument that if you haven't gotten your tech startup off the ground by the time your 18 years old, your done, over and out, just too old to get it going. A new study by the Ewing Marion Kauffman Foundation says that is just not so, finding the average age of the founders of technology companies in the United States is a surprisingly high, 39 years … [Read more...]
NameJet.com Starts Reserve Price Domains Auctions
In what is turning out to be a very busy Fatherday (Best wishes to all of you our there), Namejet.com announced today that is will be start to hold domain auctions with reserve prices for selected domains. NameJet.com generally starts all auctions for the backorder fee of $69. However starting today certain domains will carry a reserve price. These domains are clearly owned domains, … [Read more...]
Wolfgang Puck Is Going After Some Tasty Names: .Food, .Wine, .Restaurant
According to a report, celebrity chef Wolfgang Puck is heading to the ICANN meeting in Sydney to support his efforts to launch new gTLD's and has several new extensions on his menu. According to the report, he is a definite go with .Food and looking at .Wine and .Restaurant. Having someone of Mr. Pucks statue and reputation behind any of these brand couldn't hurt, but you have to wonder if … [Read more...]