Moniker.com announced today that submission for the live domain auction to be held at TRAFFIC Santa Clara will close on March 27th.
Also Moniker.com limited submissions to 250 domains per submitter.
Important: No typos, trademarks, hyphenated or crude adult names will be accepted for the TRAFFIC Santa Clara Auction.
Moniker also urged submitters to keep the reserve prices down if you hope to make it to the live auction:
“””Reserve pricing is the ultimate factor in leading to a successful auction. Consider the following when setting your reserve prices:
a. Set the reserve price low to attract buyers’ attention and drive market excitement; buyer participation drives the price up
b. Remember the reserve price is not a “Buy It Now” price; in fact good domains with a reserve under $1,000 are almost guaranteed to make the auction catalog.
c. Additionally, good names priced at “No Reserve” perform the best at auctions and drive the most competition and interest.”””
Finally Moniker is requesting that you submit reliable and verifiable Traffic and Revenue stats for each domain that you submit to the auction.
The TRAFFIC show will be held April 27-30.
Nice to see some specific rules coming out for this auction.
All the recent talk about stats seems to reinforce the notion that these domain auctions are ONLY for domainers/resellers.
Yes, domainers love stats. But, any domainer worth his salt probably has some kind of gut feeling or idea about a domain when they see it.
This auction will probably have more bargains and no reserve domains than any past major auction.
Yes, current auction attendees are primarily domainers. But, with time, small and large businesses should start realizing the importance of good domains. They may discover that thses kinds of auctions are a good place to find them.
Does the industry really need the major auctions to be a place where the ONLY focus is on scouring the lists sorted by stats/ppc/earnings?
While there is nothing wrong with that, why should it be Limited to that? There should be room for domains that would be good for businesses. Domains with good keywords. Domains that look and sound good in advertising. Domains that are easy to spell. Domains that would serve businesses well for use in a commercial website.
Domainers are increasingly becoming businesses and developers themselves. The focus on parking and stats seems short sighted. Most of us park, but parking is not the end-all-be-all.
Stats should not be “mandatory”.
Steve
I do not read the announcement to say that stats are mandatory, they are requested.
I have confirmed with moniker that domains without stats are still welcome if they are good and the reserves reasonable.
Good to know. Thanks.
I probably should have said, stats should not (Become) mandatory. It just seems like that’s the way things might be headed. Good domains are much more than mere numbers.
Stats form only the floor value of a domain; nothing more.
Mike; you work w/large numbers…what percentage of domains would you say are bought & sold based solely (i.e. absolutely no value given to any other valuation factors) on their earnings?
Steve
Look at namejet.com on any given day and look at the 150-200 domains that are backordered at $69 per or more and you tell me