According to the Kelsey Group, mobile advertising revenues are expected to skyrocket to $3.1 billion in five years, especially local mobile activity.
The group says, mobile advertising will have an annual compounded growth rate of over 80%.
Currently, mobile advertising sits at $160 million in 2008.
In looking at mobile local search alone, the group says its expected revenues will soar over 130% per year to $1.3 billion. Current local search totals sit at $20 million in revenue.
Currently, Kelsey says 54.5 million mobile Internet users in the U.S. represent 25% of online users.
The research group also notes that mobile searches with local intent will rise from 28% in 2008 to 35% in 2013, and that approximately 15% of iPhone applications are local.
What is defined as mobile advertising?
Any ad viewed via a mobile device?
I’ll believe it when it happens :p
same was said for video ads… and here we are, in 2009, and even Google got nothing and left scratching their head!