According to the New York Times blog, Google had 1 million advertisers in 2007, 600,000 in 2006 and 360,000 in 2005.
At that rate, UBS Analyst Ben Schacter told the Times, Google probably had between 1.3 million and 1.5 million advertisers by the end of 2008.
Between 2003 and 2007, Google advertisers spent, on average, about $16,000 per year and according to the article, that figure changed little between 2003 and 2007.
“””In a regulatory filing with the Securities and Exchange Commission, Google said it had 1 million advertisers as of 2007. If history is any guide, we can expect the number to be much higher now. The number of advertisers on Google has grown at a steady clip, from 89,000 in 2003, to 201,000 in 2004, 360,000 in 2005 and 600,000 in 2006.””””
Personally I shocked to hear the number of advertisers is only in the 1.5 million range.
and that is worldwide?
Talk about room to grow.
So if you think the internet and especially internet advertising has reached any sort of a peak, think again.
With tens of millions of businesses in the US and more around the world, hey this is some of the best news I’ve heard in a while, that only 1.5M have found Google so far.
Yeah you right Mike, There are still lots of companies to find Google and start advertising on there platform!
I believe in the future this number of 1.5mil shall grow to around 5mil companies using google as there online advertising service due to the number of platforms they can offer through – Youtube and other comapnies they own.
Great value for money imo.
Regards,
Robbie
Surprised as well…would have thought it’d be up to at least 5 mill world-wide.
Plenty of money still available to take from old-line, hard-or-impossible-to-measure ROI advertising.
Would be nice to see how Yahoo’s numbers compare.
I don’t remember the exact figures for Yahoo but it was a few hundred thousand at most if memory serves me correctly. I will try to dig up an article where this was mentioned. It was a very credible and reliable source, but you know, it is those big advertisers bidding up just about on anything and everythng. The 80/20 split would apply to the advertising and marketing biz appropriately.
Best,
Mike
http://www.wannadevelop.com
http://seattletimes.nwsource.com/html/localnews/2008609677_webpi09m.html
Another major paper shut down.
I guess Ron (Dnjournal) will be thrill to hear that.
Nothing shocking for us , domainers.–we all knew this is coming
I speculate some of the large advertisers have cutback drastically (ie., Ford, GM, credit card companies, etc).
And, I also speculate that Google and the advertising agencies have focused strictly on the large advertisers for the past 5 yrs. And, the smaller advertisers were partially ignored.
Now, I suspect they are focusing on the smaller accounts to make up for the drop off in advertising by the big boys.
Just today, a company contacted me wanting to advertise on one of my domains. I suggested he contact Yahoo. Naturally, I saved his email and will contact him when I develop the domain later this year.
@ Steve M – “Would be nice to see how Yahoo’s numbers compare.”
I’ll say they are way off of Google’s numbers. Having used both interfaces for advertising, Google is head and shoulders above imo.
Internet ad reach has much room for continued growth. Just wait until everyone is receiving their TV via internet direct hookup. Theoretically, locals will then purchase video ads from Google. Which is a future conflict beginning to brew vis-a-vis net neutrality.
Newspapers currently imploding, telephone companies at the edge of the cliff, cable companies on aspirin and rolaids. I choose the internet.
If/when major internet access goes nationally wireless, the game’s going to change completely.
If those numbers are correct and I did my math right, then that would mean each advertiser spends $550 on average per month at Google.
Considering what it cost to put out advertisement on Billboards , Newspapers, Radio, Tv and other offline ads?
Online ad spending is at 0,00001% of where it is going to be in the next 10-20 years!
I woud say this industrie is no where close to even see a piek.
We are still in the iceage! Waiting to be discoverd!