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TheDomains.com

Next Big Money NameJet Auction: ZL.com

November 9, 2008 by Michael Berkens

The domain ZL.com is currently in a closed domain auction at NameJet.com with a high bid of $15,100.

The auction closes on Wednesday afternoon.

There are 124 bidders in the auction.

This looks like an actual drop domain and was registered in 1996.

I may have a short memory, but I can’t recall the last time I saw a 2 letter .com in a drop auction.

Should be interesting.

Anyone want to take a guess on the closing price?

My guess is the auction will close around $70K-$80K.

Filed Under: Uncategorized

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

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Comments

  1. packers says

    November 9, 2008 at 5:06 pm

    in this market, i would say 70k is probable. Last year 125k.

  2. Steve M says

    November 9, 2008 at 6:48 pm

    I think it will still hit 100k…they ain’t making anymore of this LL.com stuff…

  3. Tony says

    November 9, 2008 at 7:24 pm

    LT.com went for 100K recently. This one isn’t as strong but bidding on Namejet is known to be crazy.

    My guess is the high end of MHB’s range for $80k.

  4. Rob Sequin says

    November 9, 2008 at 7:39 pm

    I’ve been a domainer for a long time but never understood the value of LL or LLL or LLLL.

    What is the business model and/or revenue stream for a ZL.com? Seriously, what would one expect in PPC revenue and what would be the keyword.

    Isn’t this really just one domainer selling to another domainer? Just pure speculation on price appreciation?

    My prediction is that these domains with a fuzzy purpose/revenue model are worth substantially less in this economic climate.

    I say it closes for less than $25k and that seems high.

    I will look forward to being wrong.

  5. Tony says

    November 9, 2008 at 8:06 pm

    Rob

    I thought that way too. However, short names are memorable, easy to brand, easy to type and as you already know are rare. There are only 676 LL.com’s in the domain universe. And there’s more to domain worth than just type-in gravity and ppc.

    Why are gold/platinum and diamonds so valuable besides their rarity? Platinum and gold are the best nonsuperconducting electrical conductors and diamonds are the hardest substances in the universe. But those facts are not why they are so valuabe.

  6. Rob Sequin says

    November 9, 2008 at 8:12 pm

    Good attempt but I am not convinced.

    How about NL.com domains? Those are even more rare aren’t they? They should be worth even more than LL.com?

    So, that’s fine if rarity determines value. However, gold is gold but ZL.com and BE.com are not the same at all.

  7. jblack says

    November 9, 2008 at 8:16 pm

    Rob, your points are valid but the speculator value seems to still hold for any 2 letter above 50k even in this market. They holdout for the eventual end user who wants the prestige of a 2 letter and will pay for that prestige and brevity. When that end user person/company comes who knows, but that is the intention. Its not a ppc name, almost none are. I am betting it goes for at least 75k, likely higher. The auction/competition component may push it well into 6 figures.

  8. Rob Sequin says

    November 9, 2008 at 8:20 pm

    Thanks. Let’s see if people open their wallets for this one.

  9. Damir says

    November 9, 2008 at 8:34 pm

    The price could reach between 100k -120k.

    Google search – 228,000,000 for zl

  10. Russ says

    November 9, 2008 at 8:56 pm

    It’s not really a drop, it’s a Netsol transfer fulfillment name.

  11. Biny says

    November 9, 2008 at 9:57 pm

    LL.com market’s still strong and solid. LL is all about end user sales. The low price sales due to the eco crisis. Some investors or group need to increase their cash flow. I can see a 120k – 150k final price after the auction. Will see.

  12. jblack says

    November 9, 2008 at 10:09 pm

    Yes, Rob NL are rarer and A1.com sold for mid six figures if I recall. Clearly an exception though. Not many companies use NL in as their names, hence the lower demand and lower speculation/eventual end user prices in general.

  13. Steve M says

    November 10, 2008 at 9:45 am

    Good points, Tony; but we all need to remember that much of the value of “end user” diamonds (i.e. non-industrial grade) is due not to scarcity (and in any case diamonds; and precious metals for that matter as well; are not supply limited as LL.coms are), but to the virtual supply monopoly of DeBeers.

    Without their involvement, competition would likely drive diamonds and diamond jewelry to perhaps as little as 25% of today’s prices.

    And wouldn’t that be nice; especially for us guys. 😉

  14. MHB says

    November 10, 2008 at 10:41 am

    I agree with Tony that since LT.com a much better LL domain just sold at TRAFFIC New York for just $100K that should cap this one at $75K or so.

    Also I believe QB.com is on the resale market also for $100K.

    Finally I believe CD.com was also for sale at TRAFFIC and did not meet the minimum bid of $175K.

  15. MHB says

    November 10, 2008 at 11:16 am

    UPDATE

    ZL.com is currently at $29,100 with over two days to go.

  16. Rob Sequin says

    November 10, 2008 at 11:20 am

    Okay, that puts me in the “know nothing” category 🙁

    Great news for the domain industry.

    I doubt people are willing to invest $29k in stocks right now.

  17. Rob Linc says

    November 10, 2008 at 12:12 pm

    MHB, where did u find QB.com on resale market for $100k? QB vs ZL, which one has more value on resale market?

  18. MHB says

    November 10, 2008 at 12:24 pm

    Rob

    I received an e-mail on it last week

  19. Tony says

    November 10, 2008 at 1:22 pm

    Mike,

    If ZL.com manages to top $100k, one can make a strong case for Namejet being the most effective and efficient auction platform in the domain business. I will be surprised if it happens but stranger things have happened…

  20. MHB says

    November 10, 2008 at 1:29 pm

    Tony

    I think that is a good point.

    NameJet does seem to manage to get some nice prices for domains, witness the freeporntube name last week for over 30K.

    Let’s see what happens here

  21. longsight says

    November 11, 2008 at 2:02 pm

    Where to bid? I have $100,000.00 to spend but where to bid???

  22. MHB says

    November 11, 2008 at 8:45 pm

    Long

    Its a closed auction on NameJet.com so if you didn’t backorder it you cannot bid on it.

  23. MHB says

    November 11, 2008 at 8:45 pm

    UPDATE

    With 18 hours to go the high bid is $43,100

  24. longsight says

    November 11, 2008 at 10:53 pm

    D4MN! So there’s no way I can send my bid?

  25. longsight says

    November 11, 2008 at 10:56 pm

    If the auction ends less than 90,000.00 and the winner’s willing to have a fast $5000.00 flip, contact me.

  26. MHB says

    November 12, 2008 at 4:02 pm

    UPDATE

    This domain sold for only $45,100 at NameJet.com today

  27. Rob Sequin says

    November 12, 2008 at 4:30 pm

    Amazing. I don’t see the value other than pure speculation but I guess that’s a good thing if people are still speculating on domains.

    Would you call this an investment or a speculation?

    I’m curious to read the replies.

  28. MHB says

    November 12, 2008 at 4:35 pm

    Rob

    In these markets, including the stock market is their any difference between investing and speculating?

  29. Rob Sequin says

    November 12, 2008 at 5:04 pm

    Of course there is.

    If a domain makes X per year one would invest X times annual revenue on the fundamentals of the domain.

    Speculation is based on price appreciation.

    BIG difference.

    Now maybe one could argue that all LL.com domains sell in a range from X to X and certain letters are more valuable than others therefore ZL.com could be considered an investment if comps justify the price.

    Just my comments.

  30. MHB says

    November 12, 2008 at 5:15 pm

    Rob

    I don’t mean to be negative but personally think investing X times any years, assuming future parking revenues will bear a resemblance to past, is highly speculative.


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