Google is officially pulling out of its planned advertising partnership with Yahoo, in the face of a looming antitrust challenge by the government.
In a blog post, Google said:
“After four months of review, including discussions of various possible changes to the agreement, it’s clear that government regulators and some advertisers continue to have concerns about the agreement. Pressing ahead risked not only a protracted legal battle but also damage to relationships with valued partners. That wouldn’t have been in the long-term interests of Google or our users, so we have decided to end the agreement.””””
So now that the deal is dead what becomes of Yahoo?
Yahoo has announced they are looking at a possible merger deal with AOL.
There is always a chance of Microsoft coming back into the game with an outright purchase of the company or just the search business.
Of course Yahoo could keep going it alone.
Yahoo is up $.60 to over $14 a share in trading today
In many ways this is great NEWS – thanks for the info – more variety for the customers using pay per click to advertise their business and get value for $ spend
Arg… Sucks for YAHOO….their stock has been climbing back up slowly but surely though. We’ll see if this AOL merger comes through and is any good long term.