According to The Wall Street Journal‘, Google and Yahoo have reportedly submitted a list of concessions that in an attempt to appease antitrust regulators threatening to block the alliance.
The companies offered their revisions to the U.S. Justice Department during the weekend.
The Journal said Google and Yahoo are now willing to limit the amount of revenue generated from the partnership and shorten the deal’s duration.
Google’s advertising customers would also be given the option to not have their commercials appear on Yahoo’s Web site.
Under the new plan, Yahoo would be limited to getting no more than 25% of its search advertising revenue from Google and their partnership would expire after two years.
The original contract signed in June spanned 10 years and didn’t have any restrictions on how frequently Yahoo could draw upon Google’s technology for displaying ads alongside its search results.
Putting a 25% limit on its revenue from Google’s system would mean Yahoo’s take would be limited to about $400 million annually, based on Yahoo’s search advertising sales during the past four quarters.
The Journal separately reported that some more Executives at Yahoo were heading for the door.
Scott Moore, head of Yahoo’s media business, and Al Warms, general manager of Yahoo News, are both planning to announce their resignations.
Yahoo has a bad reputation now. It can’t seem to do anything right or get any traction.
Too bad really. I thought way back when they bought flickr that they were moving in the right direction.
We’ll have to read the book someday.
They lost it all and now will be like Palm. Remember Palm? They OWNED the handheld market but just couldn’t hold that first mover advantage.
Nice post there
25% of Yahoo’s annual search rev is $400m ? that doesnt sound right