On its blog today, Practicalecommerce.com, a site for well, ecommerce developers and sites, discusses how valuable a domain name is to site development.
The blog correctly states that
“”””Your domain name is the most powerful piece of branding your store has on the Web””””
“”””A strong, recognizable domain name for your business can bring even more organic traffic to your site. A poor domain name can prevent surfers from ever finding your site.”””
Nice to see a non-domain blog touting not only the benefits of selecting good domains for end user’s sites, but the author advises end users to register defensive registrations as well.
“”””A domain costs less than $10, so cover any plausible top-level variations for your domain and use your new keyword research skills to discover high-traffic misspellings of your domain name. Look for domains that will pass value (traffic) onto your store’s site. “””””
Good to see the message reaching beyond domainers.
Right.
Registering versions of your domain/brand is a good and cheap idea.
Nothing worse than regretting not hand regging a name that is just too close for comfort.
Getting thexxxxx.com, wwwxxxxx.com xxx-xxx.com, xxxxxxs.com xxxxxxing.com etc is a cheap insurance policy.
Thanks Rob,
Forgot about the “Cheap Insurance Policy”
Man-O-Man, thanks for the reminder !!
Ed – Michigan
N0 problem. Try to cover yourself for all future development possibilities to keep competitors out of your sandbox.
Do it to your own comfort level though. Does not mean registering xxxxxxx.cc or even ixxxxxx.com.
Maybe grab xxxxxblog.com xxxxxxsucks.com, stuff like that if you want to keep anybody away from your “domain”.
Great post – spot on the money
It is probably only worth getting the com/net/org of your main website name/brand and some of the obvious typos in .com but well worth the few hundred bucks in the long term.
We would caution all of those reading the medias call for a huge bull market rally BEWARE. The market fundamentals are horrid and the technicals are as well.
My experience being the market analyst for the Rockefeller foundation some 30 years ago, is telling me right now to recommend anyone in equities to use any sucker rally to get into treasuries or cash. Just a friendly attempt to help fellow domainers through what I see as the most difficult equity period of my lifetime, dead ahead.
The good news is that cyber-assets of all assets will hold up very well. If you need to sell domains sell non .coms and put the money, if you can, back into quality .coms.Just my read on things.
Gr8 post dude!