In an article published by thestreet.com today, it states that:
“Online advertising continues to stand its ground even in a shaky economy”
The street quoted Sanford Bernstein analyst, Jeffrey Lindsay, as seeing online advertising growing by 23.9% in the U.S. and 23.3% worldwide in 2008.
Although the street noted “that’s a drop from last year’s growth of 25% in the U.S. and 26.3% worldwide, there is no cause for concern, at least not yet. Despite pessimism triggered by the recent run of bad economic news, online advertising seems to be holding up well,”
The Article further states that Lindsay points out that only about 8.5% of all advertising is now done online, representing a small slice of a huge market. That allows plenty of room for growth, even when the economy is doing poorly.
He predicts online advertising can eventually account for as much as 25% of all advertising but that could take at least another decade
Another good article to check out and the link is Here.
I think they are measuring fixed media like Google and Yahoo, and not the sea of publishers and domainers that are having their earnings reduced for the sake of cushioning the blow of a softening economy on the bottom line of these companies.
There are other reasons too, but this is one reason, for the lower earnings for G and Y “partners” in the publishing and domaining fields.
Agreed
The main reason the online advertising is growing is because the ads are NOT limited by location (Country State or otherwise).
The ONLY limit imposed with Online advertising could be that some product’s or service may be “classified” as Ilegal in some Country’s like China and etc due to their Controling Government.