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EU OK’s Google’s Acquistion of Doubleclick

Posted on March 11, 2008
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European Union regulators OK Google’s $3.1 billion bid for online ad tracker DoubleClick, saying the deal will not hurt competition for online ads.Critics have complained the deal would give Google too much power.

But the European Commission said Tuesday it found no proof that Google and DoubleClick would be able to squeeze out competitors, because Microsoft, Yahoo and AOL provided “credible” alternatives for placing ads on Web sites.


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