Interesting article publish today about how the recession will effect the pay per click advertising industry.
Put it on your must read list
http://money.cnn.com/news/newsfeeds/articles/newstex/IBD-0001-22541402.htm
3 thoughts on “Google Recession Proof??”
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What I got from reading the article was that no one has the slightest idea of what is going to happen.
Paul
From what get from this and other articles like it, most feel that the mom and pop advertisers are going to cut back in the short run.
This is always a mistake. Most small business owners look as advertising as a “luxury’ item and is one of the first to go, or get cut when business gets tight on there end.
Of course when business starts slowing, you need to advertise even more, or business will slow even further.
Big companies will continue to move more money over from traditional media to the internet which will help off set losses from the smaller advertisers.
All businesses are going to be effected by the slowdown for at least 2008, companies like google and the domain industry less than most.
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