If you have watched any pro football over the last 18 weeks, you will have seen the Sprint commercial for ManningsMind.com.
The commercial features Peyton Manning, the quarterback for the Super Bowl champions, Indianapolis Colts, deciding whom to throw the football too.
If you watch Pro football every Sunday like myself, you have seen the commercial, or at least changed channels on it, well over 100 times.
Until today I never went to the site.
Sprint’s ad budget is reported to be in excess of 1.2 Billion Dollars. The advertising campaign for Manningsmind.com from reports, is at least in the tens of millions and possible in excess of a hundred of million.
The commercial promotes Sprint’s cell service, but mostly promotes viewers to go to ManningsMind.com
So I was really shocked when I went compete.com, a service which ranks websites and saw that ManningsMind.com had a complete.com ranking of 117,000, generating 12,000 people a month.
That is after 18 weeks of pro football every Sunday, Monday and the occasionally Thursday and Saturday games, including the first week of playoffs.
We started this blog, TheDomains.com in early December 2007, after buying the domain from the Miami TRAFFIC show auction in October for $1,180.00.
When we decide to start a blog, we wanted to take a fresh name, one we did not own, and one that had absolutely no traffic, to see what kind of traffic could be built from scratch.
Now about 6 weeks old, TheDomains.com, complete.com ranking is: 182,000, generating 7,200 people a month.
ManningsMind.com, complete.com ranking is 117,000, generating 12,000 people a month
Interesting.
Very Interesting.
Can it be?
Maybe compete.com is just not accurate on this one.
How about alexa.com?
ManningsMind.com has a three month average ranking of 385,000
TheDomains.com has a three month average ranking of 338,000
I know it’s amazing.
Shocking.
Eye Opening
I almost forgot, Thedomains.com did not have traffic for half of the three month Alexa period, remember we started at zero traffic in December.
If you look at the weekly Alexa rank of TheDomain.com, for last week its 182,000.
Last week for ManningsMind.com, the rank is 734,000
Our investment of $1,180.00 compared to Sprint’s $50-100 Million dollar Investment.
Hey Madison Avenue.
WAKE UP!!!!!!!!!!!!!!!!!!!!!!
I guess that’s the commercial:
http://www.youtube.com/watch?v=MZS6BcS9kLI
Simply a good proof that we are passive when watching the TV!
This could also mean that domainers just don’t have anything else to do besides reading blogs and NFL fans are too worried about there fantasy football leagues. 🙂
As a domainer I have plenty to do besides reading blogs.
The point is if you spend 50-100 Million dollars advertising a website on Television and you can get the same amount of eye balls on a site spending less than $1,200, maybe the 100 Million wasn’t well Spent.
This is a constant sore point for me, as I have sat through two TRAFFIC conference with Reps from Madison Avenue talk about how they will spend millions on television, because the results can be “Measured”
So our question back to Madison Avenue is:
How did this that 100 Million workout for you?
Excellent post and your opinions/stats/conclusions are spot on. As I told a frustrated Rick Schwartz at TRAFFIC NYC in June, there is a new “Madison Avenue” that will emerge and it will be launched by visionaries from within our own ranks. Again, this is nothing new. The history of media and advertising is chock full of stories of the new waiting for the old to wake-up and smell the coffee. It doesn’t happen. The old is too comfortable. Instead, the new gets fed up with trying to convince others of the obvious and establishes their own dynasty.
David
Well said