Stat Porn

Domainers like stats and here are some of an adult nature but also may help with domains, ppc campaigns and running your adult website.

PornHub.com took a look back at 2013 and while we are not going to get into the more risque stats, there were some that dealt with the numbers behind porn, the shift from the desktop to mobile and the most and least popular days.

The numbers are pretty big as Pornhub stated they had  over 14 billion visitors in 2013 which is not over yet.

Over the last year, our oh-so-valued users came to Pornhub an astonishing fourteen billion, seven hundred seventy–five million times. What a fantastically astronomical number of visits. The number of users who came to (and thanks to) our site, is so big that we had to make sure we were writing it out correctly. That works out to roughly 1.68 million visits per hour over the entire year. Thanks for giving our servers the workout you did this year – best diet ever!

These numbers show why ICM Registry was so adamant to control the extensions that deal with adult content. This is not a debate about whether they are good extensions or domain investments. It just shows you that with numbers so big, someone will always think they can build a better mousetrap.

The next stat from the year in review we are looking at is the Desktop vs Mobile

pornhub-percent-traffic-by-device

pornhub-desktop-mobile-traffic-2012-2013b

With more users using mobile, these clicks actually pay less on parked pages.

Webrageous.com pointed out

It pays to advertise with mobile PPC campaigns

Targeting mobile users can be an effective tool in setting your campaign apart from the competition. These PPC campaigns can provide an easier route to growth via lower cost per clicks (CPC) and higher visibility. Unlike desktop campaigns, mobile campaigns offer special device targeting which can then be used along with location and contextual targeting to capture niche markets.

The best day to optimize your adult portfolios looks to be over the weekend so you are ready for the busiest day of the week – Monday

pornhub-days-most-least-visits-2012-2013b

You can read the whole year in review here, for academic purposes of course.

Porn.XXX Ranks On 1st Page Of Google for Porn; Good News For New gTLD’s

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Well its taken a while but the bang on domain name Porn.xxx is has made it to the first page of Google for the search term “porn”.

As you might imagine, porn its one of the toughest terms to rank on the first page on, with millions of adult sites all trying to get in that position.

Interestingly with all the talk about how Google has lessened the importance of Exact Match Domains, 4 of the top 6 sites  ranking on the first page of Google under the search term porn have the word porn in the domain name:

PornHub.com

Youporn.com

Porn.com

Porn.XXX.

It goes to show you that bang on new gTLD domains will have a good chance of ranking well, with content and other factors equally weighted.

It will take sometime but all new gTLD operators will like these results.

 

Teen.XXX Sells For $400K; 3 More Domains For $200K & Really Useful Says .XXX Performing Better Than .Com’s

According to a press release we just received from ICM Registry the operator of the .XXX registry, Really Useful Limited, which is one of the world’s leading adult producers, has invested over $600,000 in new .XXX domains buying Teen.XXX for $400,000 and acquired Mature.xxx, Bdsm.xxx and PublicSex.xxx for an additional $200,000

With these purchases JT has invested over $800,000 in .XXX Premium names.

JT is The owner and chairman Really Useful Limited and is one of the original founding members of YouPorn.com and was recently voted “CEO of the Year” by Xbiz.

JT started his acquisition of .XXX domains in 2011 with the highly successful Casting.xxx and Orgasms.xxx and has added to his portfolio on several occasions since, buying Czech.xxx, Massage.xxx, Mom.xxx, and the recently launched StrapOn.xxx.

JT said, “I didn’t hesitate in buying more premium domains.

“The existing .XXX sites I have are performing much better on a like-for-like basis than my .com sites.

“Google ranks them higher because they clearly identify the content as adult. This means that traffic to my .XXX sites has been pre-qualified by search engines and conversions from visitor to member are considerably higher.”

“The fact that each domain will qualify for ICM’s Grandfathering rights is also important to me. I think that .PORN in particular will be an enormous bonus to search results. Based on my experience and logic, surfers will search for ‘mature porn’ or ‘teen porn’ for example, and my sites will rank high in those results. Once I knew ICM had qualified to run .PORN I was straight on the phone with my wish list of domains.”

ICM Registry has applied and is the only applicant for .porn and .adult and is one of two applicants for .Sex.

ICM has stated that holders of .XXX domain names will have grandfathering rights to acquire the matching .porn and .adult domain name and if they win the .Sex new gTLD string the matching domain in .Sex as well

“It is very important to me to own as many of the top 20 adult search term keywords,” JT stated, “In my opinion, .XXX has proven that it is the future destination for adult content on the Internet, and I will continue investing in more .XXX domains for my new projects.”

“When asked about the performance of his existing .XXX sites, JT commented, “Really Useful has operated both a .com and .XXX version of what is, in effect, the same website for the last two years, FakeAgent.com and Casting.xxx. This gives me a direct comparison of the performance of a .XXX domain over a .com; it was because of this data that I have made a considerable investment in additional .XXX domains.

“Specifically, FakeAgent.com has a ‘bounce rate’ of 34% (where the user exits my site at the first page once they realize it is an adult website) compared to Casting.xxx that has a ‘bounce rate’ of only 16%.

“This means that the users visiting Casting.xxx already know it is an adult website because of the .XXX domain extension.” JT added, “The ratio from visitor to member conversion on Casting.xxx is around 1:320 whereas the ratio on FakeAgent.com is 1:523. Casting.xxx is significantly out performing FakeAgent.com and the only difference between them is the domain name.”

“Really Useful Limited is based in the Turks and Caicos Islands and was founded in 2011 by JT, one of the original founding members of YouPorn.com. YouPorn.com was the world’s 26th most visited website at its peak. Really Useful’s first two .XXX websites were Casting.xxx and Orgasms.xxx, which launched in September 2011.

“Really Useful has grown from a team of 4 people in 2011 to over 80 people today.”

“Really Useful Limited has a very unique business model. ”

“They do not buy any advertising nor do they buy any traffic from third parties.”

“In fact, they give away samples of their content for free to the many adult tube sites.”

“Really Useful generates between 8m-10m views a day on these free videos from tube sites and this translates to around 400k unique visitors a day to the underlying sites from this exposure.

“JT spoke of this business model, “There are in excess of 80m+ visitors a day to the largest tube sites on the Internet. We upload around 17 new sample videos a day to the tubes from my brands. These videos range from 10 minutes to 17 minutes average duration. The videos have been specifically edited from my full scenes, which only my paying members can view; my full scenes range from 18 minutes to 40 minutes. We get considerable traffic from this free exposure and we are selling many hundreds of new memberships every day to free tube users; a fact that most of the adult industry will tell you is impossible.”

xBiz: Morality in Media Asks The Feds To Probe ICM Registry Over .XXX .Porn

According to xBiz.com, Morality in Media has  called on federal authorities to probe ICM Registry after the operator of the .XXX TLD received initial approval for the .porn gTLD.

“The anti-porn group, led by Patrick Trueman, the former chief of the Justice Department’s Child Exploitation and Obscenity unit, said that the establishment of a .porn domain will increase the spread of online porn.”

“Trueman, who has asked Attorney General Eric Holder to investigate the registry because it may be in violation of federal obscenity laws, says his group is angered over the way .xxx has evolved in its first 20 months.”

“”The .xxx domain advocates said these domains would solve the Internet’s porn problem with pornography companies leaving the .com domain and relocating on .xxx, making the rest of the Internet porn-free,” Trueman said. “But porn companies did not give up their .com sites and instead opened additional sites.”

“In addition to the increased amount and deviant nature of pornography that will now be available, ICM Registry stands to make untold millions from the defensive registration of .porn domains by non-porn companies. Schools, bloggers, and individuals will be scammed into buying ‘protection’ on each new porn registry in order to safeguard their good name.”

ICM Registry CEO Stuart Lawley told XBIZ  that he’s taking Trueman’s statements lightly.

 

“This is nothing new from Morality in Media and we look forward to introducing .porn in the same responsible way that we did with .xxx and the unique grandfathering program we have that allocates the matching .porn name to the .xxx owner is one such example of our responsible approach that has been welcome by industry and general observers alike,” he said.

 

IFFOR Publishes Two Years Of Tax Returns Showing 85% Of .XXX Domains Don’t Resolve

The International Foundation for Online Responsibility (IFFOR) a not-for-profit organization which was set up as part of ICM application to operate the .XXX registry has now published on its site, its tax returns for 2011 and 2012.

In 2012 IFFOR had income of $267,740.

“This income is derived entirely from the $10 per resolving domain commitment that ICM Registry has made to fund IFFOR.”

“The increase of $58,880 in 2012 is due to an increase in the number of resolving dot-xxx domain names.”

In 2011 IFFOR had an income of $208,860.

“This income is derived entirely from the $10 per resolving domain commitment that ICM Registry has made to fund IFFOR.”

Back in February we posted about IFFOR’s 2011 return and the fact that it only took in some $208,000 all paid by ICM Registry at $10 per domain for  RESOLVING .XXX domain names meaning that .XXX only had some 20,800 resolving domain names which led us to ask  “Are 90% of all .XXX registrations defensive”.

We based our 90% figure on the statement of Stuart Lawley the CEO of ICM Registry made to the effect there were  250,000 .XXX domain names under management at ICM and IFFOR’s payment on their 2011 tax return that represented only 20,800 domains.

At the time we got some push back with some saying our numbers were way off and we couldn’t make the conclusion from one year’s tax return.

But now that we have two tax returns of IFFOR published it becomes pretty clear that somewhere between 20,700 and 26,700 .XXX domain names resolved for IFFOR tax years.

Under the 2012 numbers there are some 26,700 resolving .XXX domain names.

We know that ICM reach a high of about 140,000 registered .XXX domain names in the December 2012 report ICM filed with ICANN.

However that 140,000 figure did not include any of the approximate 80,000 ten year blocks ICM sold to trademark and other rights holders.

So out of the 220,000 domain names registered, including the 10 year blocks only 26,700 or so resolved and were paid by ICM to IFFOR.

We do know by its terms non of the 10 year block domain names do not resolve.

With 190,000 non-resolving domain names, it still seem like an incredibly high percentage of defensive registration and certainly based on the 2012 numbers 85% of all registered .XXX domains Do not Resolve which is a huge percentage as well.

To be clear ICM collects $10 on each .XXX domain name registration for IFFOR. however is responsible to pay IFFOR on the number of resolving domain names.  Thereby ICM collected $10 for each of the 140,000 domain registrations (not on the 10 year blocks) and is only paying IFFOR $10 on each of the 26,700 resolving domains, which all means to say there seems to be over 100,000 domain names ICM is collecting the $10 IFFOR fee for that are staying in ICM coffers adding another $1.oM + to added revenue of ICM.

Here are some other info from IFFOR two years of tax returns.

Salaries

In 2011, IFFOR had salaries of $138,808. including the “salary for IFFOR’s Executive Director (and 8,808 in payroll taxes). An additional $60,833 is listed under Board of Directors stipend.”

In 2012, IFFOR had salaries of $318,712. This covers a full year of salary for IFFOR’s Executive Director Kieren McCarthy at $195,000; its chairman at $70,000; its vice-chair at $35,000; and its secretary (and third member of the Board) at $8,750. The difference of $9,962 is due to payroll taxes.

Other expenses

In 2011 there were additional expenses of $403,985.

The most significant were:

  • $100,725 on Travel. IFFOR representatives attended numerous meetings and conferences over the course of the year, including ICANN meetings and a face-to-face meeting of the Policy Council in Washington DC.
  • $75,586 on Other Fees. These were costs related to the creation of IFFOR as an entity and initial administration costs.
  • $37,500 on stipend to the nine-person IFFOR Policy Council.
  • $37,047 on Legal Fees. These were costs related to the creation of IFFOR as a non-profit organization and review of various contracts.
  • $36,704 on Conferences. IFFOR held a face-to-face meeting of its Policy Council in Washington DC.
  • $20,866 paid to MetaCert for its automated labeling system for content held on dot-xxx websites (an IFFOR policy).
  • $16,489 on insurance, including Directors Insurance and travel insurance.

 

In 2012 There were additional expenses of $309,285. Most significant of these expenses was $100,000 paid to the nine-person Policy Council.

The most significant were:

  • $85,807 on contract labor. This included IFFOR’s Ombudsman, IFFOR’s Manager of Public Participation and the organization that carries out IFFOR’s auditing work.
  • $28,233 on legal services. These were mostly in relation to the establishment of IFFOR as a non-profit organization and the drawing up and review of various contracts.
  • $26,774 paid to MetaCert for its automated labeling system for content held on dot-xxx websites (an IFFOR policy).
  • $19,593 on travel. IFFOR representatives attended numerous conferences over the course of the year, including three ICANN meetings.
  • $14,253 on insurance, including Directors Insurance and travel insurance.
  • $10,000 on IFFOR’s Grant Program, which was split equally between two companies (see here for more details: http://iffor.org/news/grant-recipients)