Following The Adwords Money Trail

Eric Van Buskirk wrote an article on Search Engine Journal which detailed his data analysis of where advertisers spend their money on Google Adwords. A pretty interesting look at sectors and prices paid in certain niches. From the article: There is an abundance of pieces written about uber expensive Google AdWords phrases: the top 10 or 100 most expensive, for example. However, little to no … [Read more...]

From Brussels With Love – Europe Wants Google Split Up

Europe Wants Google Split Up We have seen countries in Europe propose a "Google Tax" we have seen several initiatives with regard to privacy and the right to be forgotten. Now Europe looks to be mulling a proposal to split the company up. Bill Gates can only be thinking to himself, "Larry, Sergey, Welcome to my life" The Financial Times Reported: High quality global journalism requires … [Read more...]

Google Rolls Out “Contributor” Which Allows Users To Block Adsense Ads For A Fee

According to CBS News,  Google is rolling out a new service called "Contributor" that will allow users to block seeing AdSense ads on site  users visit for a charge. "Working with a handful of websites, including Mashable, the Onion, Science Daily, wikiHow, Imgur and Urban Dictionary, Google is offering subscriptions for $1, $2 or $3 per month that will block AdSense advertising on those sites, … [Read more...]

Google Withdraws Another New gTLD Application: .Earth Won By Interlink Co., Ltd

Google has given up on another new gTLD extension. Just hitting ICANN's site today, Google has withdrawn its application for .Earth The remaining applicant is Interlink Co., Ltd. of Japan also known as Urban Brain. The new gTLD was set to go to auction later this month. According to its application Interlink Co., Ltd. (Interlink) envisions that the “.earth” top-level domain (TLD) will … [Read more...]

Facebook Is Becoming A Bigger Rival To Google In The Mobile Ad Space

Jennifer Booton of MarketWatch reported that when it comes to mobile advertising Facebook is unrivaled according to Morgan Stanley analyst Ben Swinburne. Google and Facebook are duking it out in the mobile advertising space and mobile has been an area that has been challenging for Google. Morgan Stanley analyst Ben Swinburne predicted Monday, after initiating coverage of Facebook at overweight. … [Read more...]

Google Trying New Ways to Stifle Piracy

Google is looking to fight piracy with links to legitimate websites when someone searches for an illegal site, now that is if they want to pay to play. They are also playing around with the auto-complete, they will demote  the predictions that link to illegal sites. Stephanie Mlot covered the story for PC Mag In an effort to fight piracy, Google is testing new ad and search-result formats to … [Read more...]

Google Reports: Revenue up 20%; Pay Per Click Up 17%; Cost Per Click Down 2%: $63 Billion In The Bank

Google Inc. (NASDAQ: GOOG, GOOGL) today announced financial results for the quarter ended September 30, 2014 after the market closed today, missing slightly from what was expected send the shares down over 2% in after hours trading Google Inc. revenues for the quarter ended September 30, 2014 were $16.52 billion, representing a 20% increase over third quarter of 2013 revenues of $13.75 … [Read more...]