Kyle Floyd published an article on SiegeMedia.com that looked at who had the most valuable search traffic ? By taking data from WordStream on highest paying adword keywords, they combined that with data from SEMRush to determine a monthly “value” for organic traffic from Google for companies across the web.
Floyd notes, “Despite the fact that “Traffic Cost” can mean you have a lot of monetization potential with your traffic, it does not mean a given business is making that much—in fact, it’s very possible many companies are making much more, and some much less.”
Siege Media put the data into an infographic.
It’s amazing, given the amount of traffic Craigslist receives, that nobody has stepped in to modernize that website and monetize it better.
@joseph
Craig’s List is making big-time revenues. Craig likes to spend a maximum of 10 hrs a week working, and keeping the design “brutaliist” has been intentional.
Several design companies are now being hired to create the “Craig’s List 90s retro” web design look. Reddit and Hacker and Swim Fan were designed, specifically, as throwback looks and nods to Craig’s List.
The movement of “ugly websites” is especially popular in Holland, the UK and Scandinavia, The intent: “we’re all about authentic content and data” — no smoke and mirrors. & I understand the idea. When I enter a law firm, accountant or physician’s office with oak, oriental rugs, and marble, I know my bills will be higher. And they usually are.
@Joseph,
Meant adultswim.com, not swim fan 🙁
Since 70% of web users are now utilizing ad-blocker software, this traffic is relatively worthless.
@Steve,
Emphasis on content – that I like.
Yet I’d happily pay a bit extra to walk on marble instead of linoleum. Especially in waiting rooms, which are so often drab dingy depressing experiences … even before we get to the doctor / lawyer!
These days I spend most of my waking life online. If all the websites resembled Craigslist, it would be like living in Soviet-era tenements – soul-crushing.
@joseph
I hate Brutalist architecture and I’m not keen on this ugly website movement.
I prefer clean user-friendly sites, and minimalist design.
I agree – Craigslist is pretty “soul-crushing: if you spend any time there. I visit the site only a few times per year.
Adbocker rates are nowhere near 70%. The traffic is organic in this report,so it’s worth a lot.