TrademarksandBrandsOnline.com published an article that Twitter plans to participate in the second round of new gtld expansion. Stephen Coates is trademark counsel for the social media giant, he told the website that he doesn’t know exactly which extensions they would apply for, but that he would imagine .Twitter being high on the list.
Interestingly Coates said the jury was still out on whether or not there are marketing benefits by using a new gtld, but he did think there were other benefits including security.
From the article:
“Some of the more interesting things gTLDs will offer are, number one, security. The only way you can maintain control of all servers and a domain name experience is by operating your own gTLD. Because at some point there is going be a server you can’t control.”
“I have been very vocal in promoting and supporting a second round,” Coates said, but he argued that there needs to be some improvements to rights protection mechanisms and application review.
“I am supportive of an ongoing revolving application process that puts an expedited review process for ‘dot brands’ … Brands are where the innovation in the gTLD space is going to happen.”
Read the full article here
.twitter and .tweet would seem to be ideal extensions for twitter to consider going after
You think?!
I think thedomains.twitter (18 characters) is better that twitter.com/thedomains (22 characters)
I think thedomains.twitter (18 characters) is better than twitter.com/thedomains (22 characters)
Twitter is an incompetent company that just laid off hundreds of workers and can barely grasp their own ad model.
These new gTLDs will give brand owners more control over the web space.
Twitter has never found the proper biz model and has been floundering ever since its inception. There has to be more than just advertising on twitter to sustain a 20 billion mkt value. Twitter sould have launcehed a video or picture model .Snap chat is promoting selfies to gain monetary traction.