PassITon.com sold for $64,000 on Sedo,when I saw it I wondered if Mike Berkens owned it because Mike does well with popular phrases. Just yesterday Mike sold LoseYourShirt.com for $10,000 on Go Daddy.
The owner was not Mike but a company called Commerce Stream. The domain has been registered since 1997 and it looks like it has had a few corporate owners over the years.
In 2000 a company called SoftLock owned the domain name, then in 2003 a company called Internet Retail Billing owned it for about a year and then Profit Stream was the registrant. Commerce Stream and Profit Stream look to have been related.
Any idea why a phrase like this would sale for so much?
I assume the buyer REALLY wanted the domain name for a promotional campaign or something to that degree?
-Omar
We’ll see how they use it soon enough, I imagine.
To me the phrase sounds perfect as a brand name for either (A) viral marketing or (B) customer referrals.
That’s the brand value. In terms of market value, the domain sale is higher than average within its class; but it’s by no means unprecedented. If the buyer’s project is big enough … and the marketing team is determined to have a particular name … and the seller is willing to turn down lower offer amounts at the risk of losing a sale completely, then prices do skyrocket.
i sold PassThisOn.com for $5k in 2011 to this same guy who owned passiton.
i congratulated him on the sale and this is what he said, “I just had patience and the good sense to buy a brandable domain that I thought would be valuable when it was available 10 years ago. It took me 10 years man, that is bad hourly rate!”
@anunt
You’re right. Patience is the key. The best deals I’ve made have been when I really didn’t want to sell. But of course, we don’t always have those options. Kids’ tuition. Home repairs and more —
it’s like the entrepreneur thing: you only see the talk about the guy that makes it and little about the 1000 guys that don’t.