A new report from eMarketer.com shows that China is far more mobile than the U.S. when it comes to ecommerce. Over 87% of all users in China regularly access the Internet with a mobile phone vs 74.6% in the U.S.
From the report:
This estimate puts retail mcommerce sales in China at nearly 450% of those in the US, where such sales are expected to rise 32.2% in 2015. Even more striking, in the US, retail mcommerce sales will represent 22.0% of the retail ecommerce total and just 1.6% of all retail sales this year. That compares with 7.9% of total retail sales in China coming from mobile.This estimate puts retail mcommerce sales in China at nearly 450% of those in the US, where such sales are expected to rise 32.2% in 2015. Even more striking, in the US, retail mcommerce sales will represent 22.0% of the retail ecommerce total and just 1.6% of all retail sales this year. That compares with 7.9% of total retail sales in China coming from mobile.
Read the full report on eMarketer.com
Do they use desktop at all ?
The invasion of the world by super mobile phones puts the future in their hands.
“A new report from eMarketer.com shows that China is far more mobile than the U.S. ”
I’m not at all surprised! South Korea will be catching up to the US by next year too. And why not. Asia is huge in new tech.
Anyway, give me my desk top any day, standard small screen mobiles (smart phones) are just hard work, day in day out; fine for just social media and the odd bit of ecomm (as above) but business, forms, editing and management, it’s either the phone or the site that does not respond well.
In India, the users are adopting to a larger screen and going for the phablet size.
Maybe they can’t afford or need PC’s and the mobile network is available at a much lower cost. It makes sense to me. Plus they can track everybody’s position.
We built a suite of sites for an extremely large adult retailer in the UK earlier this year – stealth op, as we unfortunately don’t feel we can associate ourselves with them, as it’d put off too many prospective customers.