The situation going on in Greece has been in the news for the last few years. Back in 2011 a new software company decided to name itself Grexit. With all the talk back and forth on whether or not Greece will leave the Eurozone, some have coined the phrase ‘Grexit”
QZ.com reported that all the attention is screwing up the traffic analytics and Grexit is considering a rebrand.
From the article:
As millions clamor to the Web for news of a Grexit, many will mistakenly land on the website of Grexit—a software company that has seen a 20% increase in traffic on its website in recent weeks. Google now lists the company as a “related term” in Greece and the Euro trends.
But instead of the extra eyeballs being a boon for business, it’s just “screwed up our analytics,” Grexit cofounder Nitesh Nandy tells Quartz. “We’re getting irrelevant traffic that’s just bouncing off and messing with our conversion rates.”
That’s because the email software startup that launched in 2011 to make it easier for coworkers to share email and collaborate on projects is grappling with the fact that its company’s name has been hijacked by an economic drama now associated with failed leadership and long lines at ATMs.The company is now considering a name change and rebranding, Nandy tells Quartz.
Read the full article on QZ.com
I would bet that there will definately be a “grexit” in next 12-18 months or so, but for now they have “kicked the ball a bit further down the road” and given Greeks, and all of us, a breathing space. If I was the Greek Govt I would quietly get your printing presses churning out some Drachma and storing them at the banks ready to go… Thank god that UK did not go into Euro currency as it is in currency terms like being addicted to heroin I guess, very hard and painful to get out of/off/
I think the same happenned for Abrasax Industries.
10 years ago, I bought a dropped domain name I thought was variation of a female name. 6 month into the ownership I was offered $6000 by LA Tourist Bureau to purchase the domain name. That’s when I started invest in domain names. Luck definitely is a factor in this space. There are only 26 alphabets and there is only so many combinations in short names.
“Agreekment” is the new buzzword, so the software house is in the clear.
I would have thought the new Buzz word then will soon be “Agreevement” or similar.
Or “Agreevied” even
Getting around 50 links over the last month incl from high authority sites such as telegraph.co.uk and lefigaro.fr why the sad faces? These guys are luckier than they can imagine
I agree… it’s a good thing.
Even if all your visitors might not be targeted, all the attention will benefit them far more than hurt them.