General Motors has become the 1st Fortune 50 Company to launch a site on a new gTLD domain, in this case GeneralMotors.green
Although other bloggers have pointed out Fortune 50 companies have acquired and activated new gTLD domain names, they are mostly re-directing the new gTLD domains to existing .com sites.
GM maybe the 1st to actually launch a targeted site on a new gTLD without re-directing to another domain name especially a .com.
Moreover not only is GM using the .green domain name for an actual site, but the subject matter of the site is clearly falls clearly within the .green message.
It’s not another GM site for selling cars instead GM wanted to put up a site about their Green products.
General Motors .Green site is dedicated to its Green products; GeneralMotors.Green
Sharon Basel, Sustainability Communications Manager of General Motors said about the initiative:
“At General Motors, we see every day as Earth Day and every day we are making progress in reducing our environmental impact and footprint. We see .green as a channel dedicated to sustainability where we will be able to get this message across and cut through the Internet clutter in reaching our stakeholders and customers”
To be clear this is not a domain name that General Motors just registered in Sunrise and then figured out how to use it.
Instead GM reached out to the .Green Registry proactively wanting to put up a site dedicated to their .Green Message
I’m told Gm.green will also be the property of General Motors once the domain clears collision and GAC concerns over two letter domains
Congrats to General Motors and the .Green registry breaking in the top Fortune 50.
GM went bankrupt. Now I know why.
That has a certain flare to it.
Hello Brian Wick,
You know whats really Hillarious ? Every time a company uses a new Quasi- Derivative Spamm Ad gTLD the new Quasi-Derivative gTLD crowd hoots and hollars. About what? A new Progressive Online Powerhose Profit Center being established ? NO a Spamm ad leading to a .COM Platform Profit Center Extension. JAS 5/12/15
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) (Former Rockefeller IBEC Marketing Analyst/Strategist) (Licensenced CBOE Commodity Hedge Strategist)
Respectfully Jeff, you’re an old guard Quasi- Derivative Spammer. Get with the program and stop trying to smash the machine.
Gratefully Groovy.
Who also cant spell “licensed” or “hilarious” oh…or “spam”
Hmm, the article referenced from DNW has a comment from Mason Cole at Donuts about a domain going live in June 2014:
“There are a number of Amazon registrations not on this list that are significant as well. For example, one of the first names we noticed Amazon using was AWS.training — that registration has been #1 or #2 in Google search results for “AWS training” since it was registered about a year ago” – Mason Cole
And they’ll drop it next year
Good one from GM. The popularity of the new gTLDs will soar as popular brands start using them.
The second half of 2015 will be monumental for new gTLDs. As rollouts have slowed down, there’s been a huge shift to raising public awareness. I suspect GM is the first of many Fortune 50 companies that will adopt marketing-friendly domains this year.