Thad Rueter reported for InternetRetailer .com that global e-commerce sales are expected to hit $994.5 billion according to A.T. Kearney. The report cited the United States ahead of China for “online market attractiveness.”
From the article:
Global e-commerce sales will reach $994.5 billion this year, up 18.4% from $839.8 billion in 2014, according to a new forecast from A.T. Kearney. That compares to a 20.8% year-over-year increase in 2014, with a 16.1% increase anticipated for 2016, to $1.155 trillion.
The consulting firm’s “2015 Global Retail E-Commerce Index,” released today, also ranks countries by their “online market attractiveness,” a measure that takes into account such factors as online market size, web infrastructure, consumer behavior and growth potential. This year, thanks to what the A.T. Kearney report calls an “improving economy and higher consumer confidence,” the United States takes the top ranking from China, which slips to second place because its e-commerce growth has slowed.
For a breakdown of the top 10 countries and why India does not make the list, check out the full article on InternetRetailer.com
They didn’t like the result, so they changed the rules.
China is bigger. Period.