Econsultancy took a look at three companies and how providing similar content on multiple international domains may be affecting their search results. Graham Charlton took a look at 888.com, Expedia.com and HotelsCombined.com. At the end of the article Graham provides some tips on how to avoid the competition between sites.
From the article:
Lots of companies have different international domains serving similar content and pages, but are they working against each other?
Here, I’ll show examples from three companies, showing how their international domains are actually competing for the same search terms, as well as how to solve this problem.
888.com
888 has several international sites, and in this case the www.888.com is competing with the uk.888.com and au.888.com sites for the term ‘online Texas Holdem’.
From the chart below, we can see the the Australian site has had the better rankings for most of the past 10 months.
However, thanks to the conflict, the pages are working against each other. The highest was page two on Google UK, while the UK site hasn’t made it above page three.
Read the full article on Econsultancy