Google was the 2nd largest applicants of New gTLD’s applying for 101 of them and spending $18.6 Million dollars in application fees catching the eye of many publications outside of the domain space Here, Here, and Here
Non-domainer publications wrote about how Google would basically get everything they applied for basically because they could afford to.
Wired.com called Google’s support of the New gTLD program was a PR dream for ICANN and the new gTLD program.
However Google’s participation in the program to date has been underwhelming.
42 of the 101 applications Google submitted were uncontested, (Google withdrew 3 of those)
Of the 39 uncontested new gTLD that Google applied for, they don’t seem to be in a huge rush to bring them to market as they have only launched 3; to date; one IDN; .Soy and .How
34 new gTLD’s that Google were in contention for have been resolved and Google has won just 5 of them.
4 of those 5 Google strings in contention that they won, there was just one other applicant.
Google has only won 1 new gTLD auction that was in contention against more than 1 other applicant.
Some of the strings that I found particularly interesting that Google did not win include .Blog (Google owns the Blogger product), .Earth (Google Earth is a product) .Tech, .Buy, .Book, .Tour, .Cloud, and .Store.
There are some other new gTLD’s right up Google’s alley and I guess whether Google wins these will tell the tale of how interested Google really is in the new gTLD program including .Search & .App.
Here are the extensions that Google Won and Lost in contention and those they were the only applicant for
.Moto (Google owns Motorola, only other applicant Rightside)
.Dot (Dish Network)
.Goo (NTT Resonant Inc.)
.Earth (Interlink Co., Ltd.)
.DDS (Minds + Machines)
.car (in contention with .cars)