.Auction which goes into general availability on Wednesday is coming with some pretty stiff premium registration and renewal pricing.
The new extension is being sold by Rightside.
A regular registration will cost around $42.
Here are some of the more interesting domain names I found that are available as of publication (pricing based at rack rate at Enom.com):
$60,012 Registration fee and Annual renewal fee:
Ceramics.Auction
Charity.Auction
Coin.Auction
Coins.Auction
Condo.Auction
Condos.Auction
Estate.Auction
FineArt.Auction
FineWine.Auction
Foreclosure.Auction
Furniture.Auction
i.Auction (iauction.com sold for $50K one time payment in 2009)
Land.Auction
Manuscripts.Auction
Memorabilia.Auction
NewYork.Auction
Paintings.Auction
Photographs.Auction
Posters.Auction
Silent.Auction
Travel.Auction
Watches.Auction
Wine.Auction
$1,019 Registration fee and Annual renewal fee:
Carpet.Auction
Carpets.Auction
Classiccar.Auction
CollectorCar.Auction
Collectible.Auction
Collectibles.Auction
ComicBook.Auction
ComicBooks.Auction
Costumes.Auction
Glass.Auction
Handbag.Auction
Photo.Auction
Photograph.Auction
Poster.Auction
SportsCar.Auction
SportsCars.Auction
Stamp.Auction
$512 Registration fee and Annual renewal fee:
ChineseArt.Auction
Costume.Auction
Impressionistart.auction
Postagestamps.Auction
Scottsdale.Auction
Reserved/Collision
Art.Auction
Auto.Auction
Book.Auction
Books.Auction
Car.Auction
Cars.Auction
Domain.Auction
Government.Auction
Home.Auction
House.Auction
Jewelry.Auction
Live.Auction
Online.Auction
Police.Auction
Realestate.Auction
Sports.Auction
Stamps.Auction
Toy.Auction
Toys.Auction
So if you’re an auction house, you can either choose
(A) Hire a new full-time employee for each product category — someone whose entire job is additional marketing, 40 hours x 52 weeks = 2,080 man-hours per year;
or
(B) Pay rent on a new domain for each product category — which adds to the burden of web design, content creation / curation, SEO, and social media but which doesn’t include any of the additional money to pay for these extra work loads.
Hmm …