The New York Post, has just covered the .Luxury new gTLD in a story entitled Rush for ‘luxury’ domain names continues.
“Luxury may no longer be a dirty word.
“The rush for domain names that end in the word “luxury” shows no signs of slowing, according to Monica Kirchner, CEO and co-founder of .Luxury
Tiffany, Armani, Four Seasons, Bitcoin, Berkshire Hathaway and Hermès are among 1,250 companies that have signed on to dot-luxury (www.join.luxury) and will use the luxury domain extension instead of, or together with “.com.”
Kirchner, a former COO of Lehman Brothers”
You can read the entire, but short story by clicking here, still another example of some nice mainstream exposure for a new gTLD.
Thanks Monica for reminding me that I need to rush out and get MyName.Luxury.
The writer stipulates that “Tiffany, Armani, Four Seasons, Bitcoin, Berkshire Hathaway and Hermès are among 1,250 companies that have signed on to dot-luxury (www.join.luxury) and will use the luxury domain extension instead of, or together with “.com.”
“Instead of?” Can anyone image scrapping an iconic .com domain name to use any other TLD as a primary address? Responsive identity marketing is about a single brand telling many stories, memorable web addresses to tell each one, and direct response links to take you there. Dot-com is the anchor, dot-luxury is a dingy.
Well, Homeless International dropped their name and .com to go .xyx so yes I can imagine it.
In some cases it may well be a good idea if it strengthens the brand, but outside of that doing so could well be…problematic (until such time as the extension is better known anyway)
I think some of the new extensions will take off huge while others not. A lot of people out there are hard critics of the new tlds. However, you can’t simply just make the claim that they’re all going to fail. There is now solid proof that some will be very popular, while others less.
I suggest people research the extensions and try get an idea as to which will become the more valuable ones! There will be those, but just to find which one is the key.
Bitcoin is not a company, it a decentralized system that works by many people running the open source software. Nobody owns or controls it and it can’t register a domain.