Christopher Heine wrote a piece on Ad Week about the increasing ad campaigns on anonymous app platforms. The article looks at some of the big brands that are advertising on Whisper and Secret.
As more and more people access at least apart of their daily online experience through mobile, brands are going to want to be on there. All the talk about new gtlds vs .com etc… This is where people should be spending some of their time, following what is going on with mobile and apps. I am not talking about domains going away or anything like that, it just makes sense to understand what is going on and keep up.
From the article:
Incognito apps
It seems counterintuitive that advertisers would be interested in anonymity-based platforms in an age of Facebook hypertargeting. But Vegas.com is the latest in a string of brands to bet on incognito platforms such as smartphone app Anomo.
When Anomo’s 300,000 users this week begin to post the hashtag #Vegas, a native-style ad will appear. “Traveling here is about having an experience you cannot get at home,” said Dustin Robertson, CMO at the Sin City bookings site. “So much of our traffic is coming from mobile that if we can get into people’s phones, that’s a market we are willing to pay for.”
Read the full article here