One Tiny Country Gets Some Exposure from One Large Movie Franchise

The Pitcairn Islands are a group of four volcanic islands in the southern Pacific Ocean. The population is 56, yes 56. It is safe to say that most have no idea that the Pitcairn Islands have their own country code, and even fewer would know what two letters represent this tiny nation. The country code is .PN.

Pitcairn is getting the greatest piece of marketing they could ever hope for with the release of a new Hunger Games trailer. The blockbuster book and movie franchise released a trailer on June 25 that already has over 8 million views on You Tube. The nation of Panem is using the .PN extension for their official site at thecapitol.pn.

For those not familiar with Panem it is the nation referenced in the Hunger Games.

From the Hunger Games Wiki:

Panem is a nation that was established during an unknown time period in a post-apocalyptic world. It is situated primarily in North America, and the Capitol is located in an area formerly known as the Rocky Mountains, as it states in the first book of the Hunger Games trilogy.

Panem was run by an authoritarian-totalitarian dictatorship that was led by President Snow before the second rebellion. It is portrayed in the trilogy to be the dominant society in North America, and no other nations or civilized societies beyond Panem have been mentioned, so it is unknown if any exist at all.

The name Panem derives from the Latin phrase panem et circenses, which literally translates into ‘bread and circuses’. The phrase itself is used to describe entertainment used to distract public attention from more important matters. Furthermore, by the government providing ample food and entertainment, the citizens would give up their political rights.

In Panem, the rules are harshly enforced: After the Dark Days, a sadistic annual event known as the Hunger Games wa s established as a warning reminder of the past.

According to the Capitol.PN, Panem has a population of 4,556,778 people. Adding up the Capitol and 12 districts gives it a population of only 1,905,286 people.

 

In the trailer you will see that the creators of the film are using the .PN extension for the Capitol’s official website. At the 1:06 mark the address reads prominently on the screen.

Comments

  1. says

    Well, to be precise, .PN is getting exposure, not the island. I think the mainstream media couldn’t care less about the fact that the TLD used in the movie belongs to that particular Country.

    • Raymond Hackney says

      That is a good point Joe, it is the extension getting the exposure. Maybe some will say what is .PN ? Most will not care as they just want the movie to open.

  2. accent says

    Pitcairn Island’s people are descendents of the men of HMS Bounty, subject of the famous book “Mutiny on the Bounty” and Polynesian women. The same author wrote another book about their life on the island, and yet another about Captain Bligh’s return journey in small boats, considered to be an amazing feat of seamanship.

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