The only surprise for TechCrunch is that its taken Google so long to get into the business:
“The move makes enough sense that it’s actually kind if surprising that it’s taken Google this long. ”
“While domains aren’t generally considered a massive-margin business, they’ve always seemed like a glaring omission in Google’s offerings; a missing puzzle piece, almost.
Need email for your domain?
Google does that.
Need analytics for your domain?
They do that too.
Now they will soon offer domain registrations.
The one thing the story didn’t mention at all is the new gTLD’s even the 100 or so Google applied to operate.
A” domain name, your address on the Internet, says a lot about who you are and what you do. ”
“New domain endings like .guru and .photography can help you find a meaningful address that stands out on the web.”
“Every domain includes easy forwarding, branded email (you@your_company.com), simple management tools and other helpful features.”
According to SlashGear.com Google’s own research says “55% of small businesses don’t have a website”, which SlashGear says “doesn’t make a lot of sense in 2014.”