Linton’s Fashion Metric Selected As 1 of 11 Out of 1,500 For Techstars Austin

Morgan and Daina Linton’s, which uses big data to enhance fit and sizing for men’s clothing is one of 11 startups selected for the latest class of Techstars Austin.

FashionMetric was founded in 2012 by Morgan and Daina and world famous entrepreneur Mark Cuban owns part of the company.

The news was reported by

Techstars says that more than 1,500 startups applied for this year’s class.

The program gives each startup $18,000 in seed funding, provides office space, and offers the companies a $100,000 convertible note.

In return, the companies agree to give Techstars a 6% stake.

The three-month program will culminate in a demo day Sept. 3. Here are the startups in this year’s program.

—Brewbot: A beer-brewing robot controlled and monitored by your smartphone.

—Burpy: A service to deliver same-day groceries and home essentials from a variety of local stores.

—Cloud 66: Software to deploy and manage Ruby apps on any cloud.

—Common Form: Software to do your taxes in five minutes from a personal computer or mobile device.

—Experiment Engine: Online platform to conduct A/B testing on different versions of a Web page with a marketplace of conversion experts.

-Filament Labs, now based in Austin, raised $1 million in seed funding last month to develop its app, which creates digital patient self-care programs with task reminders and educational information and videos. (The round was led by Mercury Fund.)

—Free Textbooks: A website that allows students to buy, sell, and rent textbooks.

—LawnStarter: Order and manage lawn care services online.

—NMRKT: An e-commerce platform for blogs, online magazines, and content creators.

—Pivot Freight: A rate comparison engine and discount broker for freight shipping.

—Smart Host: Online service for short-term or vacation rentals.

Big congrats to Morgan and Daina


  1. Michael Castello says

    Great name, great idea and great people. This one’s a winner. I have one of their shirts and it is one of the best fitting in my closet. Good luck to them.

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